DICK’S Sporting Goods Levels Up Loyalty with New ScoreCard+ Membership
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⚡ Quick Summary

Key takeaways: 

  • ScoreCard+ is $99 per year, offering more than $350 in annual benefits, including guaranteed rewards, free shipping, exclusive discounts, and service perks. 

  • Free ScoreCard members receive new benefits, including faster reward redemption and the ability to earn and redeem points on services and experiences. 

  • Members can earn even more rewards by using the MOVE feature in the DICK’S app to convert physical activity into loyalty points. 

DICK’S Sporting Goods is expanding its ScoreCard Loyalty Program with new benefits for all members and the launch of ScoreCard+, a premium membership designed to deliver even more value for athletes. Available for $99 per year, ScoreCard+ offers more than $350 in annual benefits, including guaranteed quarterly rewards, free standard shipping, exclusive discounts, discounted in-store services and experiences, and bonus point-earning opportunities.  

The retailer is also enhancing its free ScoreCard program by making rewards easier to earn and redeem while expanding the ways members can collect points. Members can redeem rewards at lower point thresholds, earn points on in-store services and experiences, and continue turning everyday activity into rewards through the MOVE program in the DICK’S mobile app. These updates reinforce DICK’S commitment to creating deeper, more personalized relationships with its nearly 30 million loyalty members while rewarding them both on and off the field. 

Why it matters: 

  • Greater value for loyal customers with more ways to earn rewards through purchases, services, experiences, and everyday activity. 

  • A stronger membership ecosystem that encourages deeper engagement across stores, digital channels, and experiential offerings. 

Continued investment in customer loyalty positions DICK’S to strengthen long-term relationships and drive repeat business. 
 

Learn more here.

Further reading: Dick’s Brings Lids Shop Experiences to Its Stores 

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