Loyalty360 Member Profile

Michele Levy, CEO of Ilhabela Holdings, the parent company and exclusive distributor of Melissa Shoes in the U.S., sought to heighten the in-store customer experience. By partnering with social experiential technology company M-ND, Melissa Shoes...Read More

Through customer feedback, officials for the Choice Privileges loyalty program at Choice Hotels International wanted to deliver an extra special thank-you to their Elite Members. As a result, they unveiled additional membership benefits...Read More

Understanding the consumer is an integral piece of the loyalty puzzle, but having the appropriate tools to achieve the ultimate customer experience is icing on the cake.Pitney Bowes Inc., a global technology company that provides innovative...Read More

Measurement is such a critical aspect of customer loyalty today and Barclaycard stands at the front of that elite crowd. To illustrate its prowess, Barclaycard earned the Platinum Award in the Customer Insights category at the Loyalty360 Customer...Read More

When officials at The Container Store launched their POP! customer engagement system in 2015, they wanted to get a read on key customer behaviors. “Test-and-learn activities have been one of our prevailing mantras and had been very...Read More

Officials for Best Western Hotels & Resorts, which commissioned a new loyalty program study through U.S. News & World Report, found out that the results reaffirmed many of their core values that drive customer engagement and a seamless...Read More

Jenna Flateman Posner, senior vice president, strategy, Clutch, believes that, because their goals have always been so acquisition-focused, most brands see enrollment as the key success metric. But, she said that customers have preferences...Read More

One year ago, Bond Brand Loyalty’s annual research suggested that marketers must differentiate their loyalty programs to sustain member engagement, and most programs fall short when it comes to personalization and customer experience. Fast...Read More

The challenge of personalization is one that officials at The North Face take quite seriously and they are persistent because of the enhanced customer engagement it reaps. The North Face recently earned a Silver Award in the Loyalty & Rewards...Read More

Retailers can engage their consumers year-round in a variety of ways, but customer engagement in the world of professional sports can be tricky because they have specific game schedules that carve out a portion of the calendar year. Loyalty360...Read More