Loyalty360 Member Profile

Personalization is becoming a consumer expectation and a brand imperative to engender customer loyalty. Monetate’s 2017 Personalization Development Study benchmarks the state of personalization by analyzing the real-world practices of more...Read More

Denise Pedini, executive director of marketing for Pizza Inn Franchise, told Loyalty360 that company officials sought a better, more engaging way to reward their loyal customers. In this day and age of burgeoning mobile capabilities and usage...Read More

While 2016 was a transformative year for Angie’s List− a subscription-based and crowd-sourced website that provides reviews of local businesses−CEO Scott Durchslag said on Wednesday that he wants more customer engagement for...Read More

Smart Communications, a global leader in cloud-enabled enterprise customer communications, was recently recognized as a Leader in Gartner’s January 2017 Magic Quadrant for Customer Communications Management Software. Loyalty360 caught up...Read More

Loyalty programs are often seen as a key differentiator for marketers, elevating them to greater heights while engaging customers and achieving brand loyalty. That is certainly true of the food and beverage and hotel industries where loyalty...Read More

Bill Linehan, executive vice president and CMO at Red Lion Hotels Corporation, says that his company looks at customer loyalty prioritization a bit differently. “We like to think more about relationship marketing and customer acquisition...Read More

Last year Stellar Loyalty CMO Narina Sippy told Loyalty360 that Panera Bread has demonstrated a superbly executed brand strategy, finely aligned with customer loyalty and customer experience programs. What’s more, she said the brand’s...Read More

Loyalty360 talks to various brands and customer engagement/customer loyalty/customer experience firms on a daily/weekly basis and one of the things that seem to be resonating even more now than ever is customer retention: Focusing on your best and...Read More

Technology is often discussed among loyalty marketers as an integral way to magnify customer engagement, customer experience, and customer loyalty. But, technology can also have a counter-productive effect. Loyalty360 caught up with Kristin Luck,...Read More

Six Flags Entertainment Corp. and Samsung Electronics America recently announced a broad marketing partnership which appoints Samsung as the “Official Technology Partner” of the world’s largest regional theme park company...Read More