Loyalty360 Member Profile

Touted as a global mobile platform that is set to eradicate social media limitations, FanHero has set lofty goals to aspire to and achieve in the world of customer engagement, customer experience, and brand loyalty. Recently, FanHero announced...Read More

Bryan Roberts, global insight director for retail marketing agency TCC Global, isn’t so sure about the prospects of customer loyalty in the grocery sector. TCC recently released a study of more than 1,500 shoppers in the U.K. and Roberts...Read More

Differentiation is important in any industry today and looms a key among airlines. Delta Air Lines will resume free meals in coach on 12 transcontinental U.S. routes, a move that restores an amenity that fell victim to cost cuts a decade ago...Read More

To serve its ongoing mission of providing a stellar customer experience, Papa John’s International ramped up its Papa Rewards loyalty program with three new limited-time offers for newly enrolled and existing Papa Rewards members: double...Read More

That is a very intriguing question in the customer loyalty world, reversing the traditional model. Loyalty360 asked Evan Magliocca, brand marketing manager for Baesman Insights & Marketing, for his thoughts on this compelling topic, among...Read More

A little more than two years ago, Coca-Cola revamped its My Coke Rewards loyalty program but received some negative comments posted by members, including remarks about a series of social challenges required to earn heightened status. Fast forward...Read More

When Arthur Peck became CEO at Gap two years ago, he knew the company’s performance wasn’t where it needed to be. “We knew that we were in an industry that was changing dramatically,” he said during the company’s...Read More

Personalization and customer experience are intertwined in the world of loyalty, yet many brands still face challenges in achieving this goal that, ultimately, leads to increased engagement. In its latest Q4 benchmark report, “The Mobile...Read More

Ease of use and simplicity are key attributes for any brand seeking customer engagement and customer loyalty. For a brand that has made a name for itself through innovation and simplicity for its customers, Allstate Insurance added a new customer...Read More

With a total of 2,278 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces, and Mexico, Home Depot is as familiar a name in retail home goods as any...Read More