Bryan Roberts, global insight director for retail marketing agency TCC Global, isn’t so sure about the prospects of customer loyalty in the grocery sector.
TCC recently released a study of more than 1,500 shoppers in the U.K. and Roberts believes that the research suggests that very few retailers can demand a genuine emotional bond between themselves and shoppers.
Roberts told Loyalty360 that loyalty cards are still resilient in the U.S.
“The middle ground is under threat in the market,” Roberts explained. &ldquo....