Loyalty360 Member Profile

As Terry J. Lundgren, Macy’s CEO since 2003 and Chairman since 2004, readies himself to leave the company, he is hopeful that the venerable retailer can bounce back and show its resiliency like it so often has exhibited in the past...Read More

The topics of personalization and customer loyalty are quite often linked, but the impact one has on the other is sometimes elusive for brands. Loyalty360 caught up with Misia Tramp, vice president customer experience strategy & insights for...Read More

When Denny Marie Post, CEO of Red Robin Gourmet Burgers and Brews, talked about the company’s fourth-quarter fiscal performance on Tuesday, she touched on a seemingly small, but very relevant point that could heighten customer engagement and...Read More

In 2017, the process of fine-tuning customer loyalty programs will be a prime objective for many brands, especially since an effective loyalty program can be a key market differentiator. Several senior management officials at Comarch offered...Read More

Simplicity in a loyalty program is a major attribute and attraction for customers. Just ask Chevron. Albertsons Cos. LLC and Chevron Products Co., a division of Chevron U.S.A. Inc., have expanded their popular Gas Rewards loyalty program to even...Read More

Any brand official always wants to follow a path that will lead to enhanced customer loyalty. One path to potentially follow revolves around influencer marketing. Loyalty360 caught up with Chuck Moran, vice president of marketing for RhythmOne...Read More

Last June, HelloWorld, a leading digital marketing solutions provider for some of the world’s largest marketers, unveiled a new product called Streak Couponing™, which was billed as an industry first. HelloWorld built Streak Couponing...Read More

Things will get worse before they get better at GNC Holdings. But for GNC, the nation’s largest specialty retailer of health, wellness, and sports nutrition products, its major rebranding launch less than two months ago was designed to...Read More

The mobile customer experience has become so prominent among loyalty marketers today because of its vast potential for significant impact on customer engagement, and customer loyalty. According to Forrester’s comprehensive new report...Read More

FreshDirect is an online grocer that delivers to residences and offices in the New York City metropolitan area, and this year it plans to enhance its mobile offerings significantly to elevate customer engagement. It also offers next-day...Read More