Loyalty360 Member Profile

Founded in 2009, CrowdTwist has come a long way in a short time. The company, which powers multichannel loyalty programs for leading brands such as Pepsi, Zumiez, L'Oréal, VIZIO, and Nestlé-Purina, earned recognition in the recently released...Read More

 The Ascend Hotel Collection, part of Choice Hotels, continued its rapid growth in 2015. The hotels pride themselves on location-specific experiences, and build brand loyalty by staying true to the aesthetic and culture of the region.  ...Read More

The dollar amount for gift card sales rose 3% during the recent holiday season (from Thanksgiving through Christmas), according to Stored Value Solutions (SVS). Customer engagement via gift cards certainly showed solid growth.   SVS...Read More

Chili’s Grill & Bar wanted to expand the benefits of its already successful loyalty program, My Chili’s Rewards. As a result, it partnered with Plenti, the first U.S.-based loyalty coalition.Chili’s® Grill & Bar, the...Read More

There is a considerable discussion among loyalty marketers today about artificial intelligence and its potential impact now and in the future. Loyalty360 caught up with Chris Hall, vice president of customer engagement solutions at Pitney Bowes...Read More

The Shop Your Way loyalty program at Sears has always been one of the company’s main driving forces behind customer engagement. Earlier this year in a letter to shareholders, Sears president and CEO Eddie Lampert said that member sales...Read More

Given the challenge of personalization for loyalty marketers, at this stage, it seems like there would be significant progress made in this critical area. Not so, according to a new study conducted by Forrester Consulting on behalf of DataStax. ...Read More

Loyalty marketers seeking to mimic a successful loyalty program should look no further than Ulta Beauty and its highly successful Ultamate Rewards program. A staggering 90 percent of Ulta’s sales come from its loyalty program members. The...Read More

In late March, Cision convened a gathering of leading editors, thought leaders, and a Fortune 500 digital brand innovator and discussed their insights and recommendations for communications and public relations practitioners during a compelling...Read More

Chicken Salad Chick has come a long way since its inception in 2008. Its humble beginnings have played a role in the brand loyalty gained in less than a decade. Loyalty360 talked to Ali Rauch, director of marketing for Chicken Salad Chick, about...Read More