Last June, HelloWorld, a leading digital marketing solutions provider for some of the world’s largest marketers, unveiled a new product called Streak Couponing™, which was billed as an industry first.
HelloWorld built Streak Couponing to arm marketers with new ways to reward consumers. At its sweet spot between promotional and loyalty program activation, this new product enables brands to build consumer engagement by triggering offers of increasing value as a consumer redeems a previously-sent offer within a specified....