Corbitt Chandler, vice president of marketing at Iron Tribe Fitness, admits that the company’s customer experience and customer loyalty initiatives are rudimentary at best.
“That doesn’t mean this isn’t an initiative that isn’t important to us or that we’re not heavily focused on,” Chandler told Loyalty360. “Our clients are our lifeblood. It’s just still something of a manual project so it’s not very sophisticated at this point. We’re working toward integrating loyalty....