In 2015, Cineplex recorded its best year ever and a major component of that success is the SCENE loyalty program.
“We are pleased to announce that term extension to agreements with Scotiabank with the SCENE program which will now run for 10 additional years until Oct. 31, 2025,” Cineplex CEO Ellis Jacob said during Tuesday’s fiscal fourth-quarter conference call, according to Seeking Alpha. “The extension also includes naming rights for two additional Scotiabank theaters, bringing our total to 10 theaters and to....