Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Hayneedle Focuses On Mobile Design And Customer Experience

  • November 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

As an online retailer of indoor and outdoor furniture, home furnishings, and décor, Hayneedle looks to move the needle with the customer in mind. Seizing the massive opportunity with mobile engagement, officials at Hayneedle are focusing on mobile...Read More

Address Link Between Brand Identity and Customer Loyalty

  • November 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

There is a myriad of opportunities and challenges for loyalty marketers today, yet one of those that falls into the opportunity basket revolves around brand identity and customer loyalty. Loyalty360 talked to Ruben Guallar, Director, Strategic...Read More

Putting the Customer at the Heart of Every Decision Helps Elevate Brand Loyalty at Abercrombie & Fitch

  • November 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Armed with a fast-growing, highly engaging loyalty program, Abercrombie & Fitch has made progress toward renewed brand loyalty. CEO Fran Horowitz was excited about the company’s progress during its third-quarter earnings call on Friday....Read More

Unique Brand Voice Helps Drive Customer Loyalty at Moosejaw

  • November 17 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For outdoor sporting goods and apparel merchant Moosejaw, one of the things it’s known for is its unique messaging, interactive and energetic marketing, not taking itself too seriously, and making customers laugh. “Love the Madness...Read More

Officials at The Bon-Ton Stores Confident in Plan to Restore Brand Loyalty

  • November 17 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at The Bon-Ton Stores have reviewed the business performance in recent years, prioritizing key themes to promote enhanced customer engagement and restore brand loyalty. The Bon-Ton Stores comprises Bon-Ton, Bergner’s, Boston Store...Read More

Memo to Retailers During the Holiday Season: Seek Online Customer Engagement

  • November 17 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The holiday season annually represents, perhaps, the most crucial time of year for marketers everywhere. Deciphering shifting consumer behavior, attitudes, channel preferences, and finding customer engagement are all keys to successful holiday...Read More

Will Delta’s Diamond Medallion Status Change Impact Brand Loyalty?

  • November 16 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Starting Jan. 1, 2018, Delta Air Lines’ SkyMiles members will have to spend $250,000 annually on their affiliated American Express credit card to meet one of the requirements for Diamond Medallion status, which provides the airline’s...Read More

Why Loyalty Marketers Should Consider Interactive Whiteboard

  • November 16 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Interactive whiteboard isn’t something that loyalty marketers immediately can define. But, what it entails just might help them as they travel down the road of customer engagement, customer experience, and customer loyalty. Loyalty360...Read More

Challenging Road Ahead for Dick’s Sporting Goods As It Seeks to Heighten Store Customer Experience

  • November 16 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Dick’s Sporting Goods CEO Edward Stack is saying all the right things, the company is making (it appears) all the right investments, yet the venerable retailer faces various challenges ahead. During the company’s recent third-quarter...Read More

Harnessing the Power of CX Innovations

  • November 15 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Confirmit wanted to find out how CX (Customer Experience) practitioners could develop a holistic approach to their domains through tactics such as improving the survey and re-evaluating KPIs, and exploration of new and additional technologies...Read More

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