Loyalty360 Member Profile

For AT&T officials, their goal is simple: To deliver a rich entertainment customer experience–not a skinny bundle or limited service offering–on any device, anywhere their customers live, work, or play. To enhance its video...Read More

Verizon Enterprise Solutions recently earned a prestigious honor: The 2016 World Class Briefing Program of the Year from the Association of Briefing Program Managers (ABPM). This is the industry’s highest honor and recognizes Verizon's...Read More

The culture at Wendy’s promotes brand loyalty, which, officials hold, is a key brand differentiator. Wendy’s finished 2015 with momentum that carried over to the first quarter of this fiscal year. Same-restaurant sales improved 3.6...Read More

Facebook CEO Mark Zuckerberg has a simple goal: To connect the world globally. These mobile customer experiences derived from Facebook, Instagram, and Messenger are on their way to a greater end result in Zuckerberg’s mind. “Facebook...Read More

Winters in Canada can be brutal, so at Canadian Tire, officials need to be nimble and flexible to best accommodate their customers. It is exactly that flexibility that differentiates the customer experience at Canadian Tire. Canadian Tire CEO...Read More

Loyalty marketers often talk about customer engagement through a digital customer experience. With the global mobile explosion, digital customer engagement is paramount. Loyalty marketers everywhere agree.   Or do they?   According...Read More

Nordstrom experienced a less than stellar first-quarter performance. While sales increased 2.5%, it experienced a comp decrease of 1.7%, which fell short of its planned low single-digit increase. Perhaps, Nordstrom’s plan to expand its...Read More

Ernan Roman, President of Ernan Roman Direct Marketing (ERDM), knows a little something about Voice of the Customer research and effective personalization and CX strategies. So much so that he was inducted into the Direct Marketing Association...Read More

Even after a disappointing first-quarter performance, J.C. Penney CEO Marvin Ellison remains confident in the brand’s turnaround plan to return the company to greater fiscal success and brand loyalty. A key component in that turnaround will...Read More

Last week, Sears announced the May 19th opening of its first 10,000-square-foot Sears Appliance store in Fort Collins, CO. If this test goes well, this will be the first of what is expected to be a broader rollout later this year to spark elevated...Read More