Loyalty360 Member Profile

“We need to shift our focus from short-term gains to long-term profitability and growth.” That was part of the message from Jason Burnham, Principal, Communications & Design, Innovation Lead, Strativity on Monday during his...Read More

United Airlines has a new VP of Loyalty, Luc Bondar, who assumed his new post on Nov. 1. Bondar replaced Praveen Sharma as Sharma takes on the role of Vice President of Digital Products and Analytics. Bondar previously served as Senior Vice...Read More

What is a connected customer enterprise and how can it impact customer engagement/customer experience/customer loyalty efforts for any company?Loyalty360 posed that question, among others, to Duncan Avis, a principal in KPMG’s Advisory...Read More

Dominic Losacco, VP of Marketing, Moe’s Southwest Grill, knows full well the power of delivering a seamless mobile customer experience. “Technology is allowing us to communicate with our audience how and when they want to be...Read More

Creating emotional connections with customers is a surefire way to earn brand loyalty. For online apparel and footwear retailer Zappos, that goal is apparent in its business model as well as its Zappos for Good charitable arm. Loyalty360 talked...Read More

Since Chick-fil-A launched its mobile app in June 2016, a noticeable shift has occurred that has led to surging brand loyalty. What’s more, Chick-fil-A recently partnered with Taplytics to further enhance the customer experience...Read More

Getting your CRM and customer loyalty initiatives right is a crucial piece for all marketers, and especially for those in the restaurant industry. Loyalty360 talked to William Jenkins, vice president, Loyalty, at Epsilon, to learn more about this...Read More

Are millennials the “Savviest Shopping Generation”? They might be, according to Ibotta’s 2017 Millennial Shopping Report. Ibotta, a leading mobile shopping app that pays consumers cash back on their everyday purchases, released...Read More

Can augmented reality bring stores to life through play experiences? Well, officials at Toys“R”Us certainly think so. Toys“R”Us introduced Play Chaser, which is its new, free-to-play augmented reality (AR) app. On the...Read More

When a brand considers piloting a loyalty program, there are various aspects to consider. Loyalty360 hosted a webinar on Tuesday titled, “To Pilot or Not to Pilot? That Is the Question,” which was presented by Bond Brand Loyalty...Read More