Despite the array of digital gift card options available today, customer engagement with gift cards is predominantly via plastic.
National Gift Card’s 2017 Gift Card Report reveals that 85 percent of the volume in gift card redemption is for plastic cards versus 15 percent for digital gift cards.
The Top 10 physical gift cards chosen are Walmart, Amazon, Target, Home Depot, iTunes, Kohl’s, various gas cards, Starbucks, Applebee’s, and Lowe’s.
“Participants in loyalty programs often gravitate toward....