The culture at Wendy’s promotes brand loyalty, which, officials hold, is a key brand differentiator. Wendy’s finished 2015 with momentum that carried over to the first quarter of this fiscal year.
Same-restaurant sales improved 3.6% in the quarter, on top of a 3.2% rise one year ago.
“Our future growth will be driven by acceleration in same-restaurant sales, North America new restaurant development and, further down the line, international expansion,” Todd Penegor, President & Director for Wendy’s....