For Target and its CEO Brian Cornell, they’ve been on a multi-year journey to redefine the future of the company. Part of that future is, undoubtedly, digital customer engagement−a rising piece of Target’s customer loyalty puzzle.
“Today, there is total transparency,” Cornell said during the company’s recent fourth-quarter earnings call. “Ease and speed are paramount. The shift in channel preference is real and only gaining momentum.”
Cornell pointed to an “incredibly challenging....