Marketers must build custom experiences populated with brand or user-generated content with engagement mechanics to make the experience interactive and shareable.
That was one of the resonant themes from Tuesday’s Loyalty360 webinar, “How to Drive Loyalty Through Interactive Experiences,” which was presented by Wayin.
Brands need to find new and unique ways to deliver interactive experiences that people want to engage with, according to Wayin CEO Richard Jones, but too many marketers have failed to evolve and still....