Selling a loyalty program to a CFO might seem like a daunting task, but advanced valuation techniques can help assist in these investment cases.
Len Llaguno, a senior consultant at Willis Towers Watson, plans to talk about this challenging scenario during a session titled, “3 Ways to Convince Your CFO to Invest More in Loyalty,” at the 10th annual Loyalty Expo set for May 2-4, 2017, at the Caribe Royale Orlando in Orlando, FL.
Presented by Loyalty360 – Association for Customer Loyalty, Loyalty Expo has earned the....