Hibbett Sports, a sporting goods retailer founded in 1945 in Birmingham, Alabama, relaunched its loyalty program about six months ago after company officials realized they needed to redesign the program.
The voice of the customer and the voice of store associates formed the foundation of the redesign for Hibbett Sports, which operates more than 1,000 stores in 33 states.
Hibbett Sports CEO Jeffery Rosenthal noted the loyalty program’s improvement during the company’s third-quarter earnings call on Friday.
“Ongoing....