Loyalty360 Member Profile

Digital and mobile customer engagement has long been a driving force for customer loyalty at Starbucks. The company has invested in these critical pieces of the customer loyalty puzzle for many years now and CEO Kevin Johnson is confident that the...Read More

Bond Brand Loyalty will be able to enhance its customer engagement experiences through a new partnership with RedPoint Global, a leading provider of data management and customer engagement technology. The partnership will provide a unique...Read More

Last week AMC Theatres celebrated the one-year anniversary of the relaunch of its AMC Stubs loyalty program, which now boasts more than nine million AMC Stubs member households, more than tripling its membership during the past year. AMC launched...Read More

Loyalty marketers are always seeking more insights to leverage to magnify the customer experience and customer loyalty levels. They might be able to find some insights in this department from a new Australian customer loyalty research report...Read More

Bill Termini, vice president of sales, Harco Incentives, believes that customer loyalty is driven by three primary merchandising trends. Loyalty360 caught up with Termini to find out more about these trends, among others.Can you talk about the...Read More

Hilton Worldwide continues to innovate to expand the customer experience of its guests. A new partnership with Travel and Transport, a first in the hotel industry, will provide Travel and Transport clients with the ability to easily access and...Read More

Two years ago, Chipotle endured an E. coli outbreak that affected almost 60 people who ate at the massively popular burrito chain. That incident was well documented and caused company officials to take strident measures to take control of...Read More

Mobile technology is everywhere today and, seemingly, most people seek customer engagement through those channels. At Guardian Life Insurance, that is a reality that has not gone unnoticed. Loyalty360 spoke with Kimberly Delaney, vice president...Read More

Loyalty marketers may face intense pressure regarding their customer data when the European Union’s GDPR (General Data Protection Regulation) takes effect next year. Companies across the globe will face more pressure to improve their data...Read More

Officials at GreenTree Hospitality Group, the 14th largest global hotel brand with more than 2,600 hotels worldwide, sought to make their loyalty program different and unique. Enter Stellar Loyalty. GreenTree selected Stellar Loyalty to provide...Read More