Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Customer Satisfaction Levels Drive Brand Loyalty at Delta

  • April 17 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Delta CEO Ed Bastian is extremely proud of his company’s customer satisfaction levels that drive brand loyalty. “It is our reliability and great service that have allowed us to improve customer satisfaction levels,” Bastian said...Read More

Data Quality Might Be Single Largest Hidden Factor Impacting Loyalty Marketing

  • April 14 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Most loyalty marketers have real concerns about the quality of their data, according to Greg Council, vice president of marketing and product management, Parascript. Loyalty360 talked to Council about this critical piece of the customer loyalty...Read More

Loyalty Program Key to Memorable Customer Experience at Papa John’s

  • April 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Digital innovation, evolving its loyalty program and providing a memorable customer experience comprise the key ingredients to Papa John’s mission to ensure and sustain brand loyalty. Loyalty360 caught up with Robert Thompson, senior vice...Read More

New CMO at Kohl’s Can Build Stronger Customer Engagement

  • April 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Greg Revelle, who made quite a name or himself at Best Buy, is now the new CMO at Kohl’s. Kohl’s endured a disappointing fiscal fourth quarter, in which comparable sales fell 2.2 percent and net income sank 15 percent, to $252 million...Read More

Forward Corp. Finds More Value in Loyalty Program with Assist from Paytronix

  • April 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Based in Standish, Michigan, Forward Corp. offers a multitude of products and services designed to meet the needs of the traveling public and local communities of northeast Michigan. The company operates 30 convenience stores across a 12-county...Read More

Domino’s Offers Loyalty Program Members a Special Appreciation Week

  • April 12 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Domino’s Pizza launched its Piece of the Pie Rewards loyalty program during the fourth quarter of 2015, and company officials never forget their devout customers. This week, Domino’s Pizza is giving its loyalty program members a...Read More

Humanizing Customer Data and Cinema Loyalty Programs

  • April 12 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Humanizing customer data is a significant piece of running a successful cinema loyalty program. At Movio, a global leader in marketing data analytics and campaign management software that works with leading cinema exhibitors, film distributors...Read More

Theater Owners Can Look to Over 50 Moviegoers for Customer Loyalty

  • April 12 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Theater owners can look to patrons aged 50 and over for true customer loyalty, according to a new study released by AARP. More than 30 percent of all visits by moviegoers were made by 50-plus adults, the study shows. The study was conducted by...Read More

What Can Ruby Tuesday do to Turn Things Around and Restore Brand Loyalty?

  • April 11 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

What do we make of a new CEO (Jim Hyatt) at Ruby Tuesday and its Board of Directors’ decision to explore strategic alternatives to maximize shareholder value and better position the company for future success? What’s more, Ruby...Read More

Newegg Officials Hope New Delivery Service for Canadian Customers Leads to Enhanced Customer Engagement, Brand Loyalty

  • April 11 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Newegg, one of the top tech-focused e-retailers in North America, want to engage its Canadian customers in a deeper, more convenient style, driving more brand loyalty. They recently announced greater delivery convenience for its...Read More

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