Loyalty360 Member Profile

Can augmented reality bring stores to life through play experiences? Well, officials at Toys“R”Us certainly think so. Toys“R”Us introduced Play Chaser, which is its new, free-to-play augmented reality (AR) app. On the...Read More

When a brand considers piloting a loyalty program, there are various aspects to consider. Loyalty360 hosted a webinar on Tuesday titled, “To Pilot or Not to Pilot? That Is the Question,” which was presented by Bond Brand Loyalty...Read More

Christina Coy, vice president of marketing at Pie Five Pizza, doesn’t mince words when she talks about customer experience and the company’s new website. “This is our No. 1 priority!” Coy told Loyalty360. “Previously...Read More

Strong bonds of loyalty and enduing relationships among family and friends go hand in hand. Most people enjoy sharing memorable experiences with those closest to them, and through a unique customer engagement initiative, InterContinental Hotels...Read More

As an acknowledgement to the growing importance of customer service as a driver of brand loyalty, Frost & Sullivan has announced the 2016 Customer Service Excellence Recognition program. The program is designed as a way to bring attention to...Read More

Tom+Chee is not a typical sandwich shop: the Cincinnati-based chain offers a variety of twists on classic grilled cheese, and is now setting its sights on the mobile app space. The brand launched its app earlier this week in recognition of...Read More

The glitz and glamor of Las Vegas is coming to the tropical setting of the Bahamas thanks to an enormous alliance between two hospitality and entertainment powerhouses. Atlantis, a Bahamas resort, is partnering with Caesars entertainment to...Read More

In their continued quest to encourage customer loyalty in unique and innovative ways, Virgin America announced on Wednesday that it’s partnering with Starwood Hotels & Resorts in a collaboration that will see loyalty members of both...Read More

Building on an already stellar loyalty program, Dunkin’ Donuts is giving new members even more incentive to join in and engage with the brand’s DD Perks Rewards program.   From April 14-21, new enrollees to the program can use...Read More

In an innovative move, 1-800-FLOWERS.COM is expanding their customer experience presence to Facebook Messenger. On the heels of the social media giant’s announcement at its F8 Developer Conference that “chatbots” are coming to...Read More