Loyalty360 Member Profile

Thanksgiving weekend is always a massively popular shopping time of year and 2017 proved no different as many retailers offered healthy discounts to spark customer engagement. “The holiday shopping weekend was extraordinary for online...Read More

Mark Carson, President and Co-founder of Fat Brain Toys, wants to move in the direction of more tangible product interaction that would magnify customer engagement levels. Fat Brain Toys is a Nebraska-based manufacturer and retailer of...Read More

Satisfying the palates of chocolate lovers everywhere, coupled with a major opportunity to encourage social sharing, led to the creation of Simply Chocolate at 1-800-Flowers.com. Loyalty360 talked to Steve Druckman, President, Midwest Gourmet...Read More

Loyalty360 asked a few experts in the loyalty industry about trends related to customer behavior, how brands can leverage these insights to strengthen relationships and spark expanded brand loyalty, and the positives and challenges associated with...Read More

Actionable analytics can certainly impact a loyalty marketer’s success. For Chico’s FAS−which comprises the following brands: Chico’s, White House | Black Market, Soma Intimates, and Boston Proper−that facet of its...Read More

Loyalty program members are confident they will save money this holiday season, according to a new study commissioned by Citi Retail Services. More than two-thirds of Americans who participate in rewards programs expect to save money this holiday...Read More

Jason Siska, Sr. Manager of Loyalty and CRM, CraftWorks Restaurants & Breweries, told Loyalty360 that, prior to 2014, the company’s loyalty program and POS were not integrated. “When we wanted to send a ‘loyalty strike&rsquo...Read More

For many marketers, the holiday season represents the major portion of their annual sales. And for many of those, Black Friday and Cyber Monday represent the two most critical shopping days of the year. Loyalty360 solicited some experts to gauge...Read More

The Challenge of Personalization is a pervasive topic among loyalty marketers and one that Loyalty360 researched extensively earlier this year. According to a study from Resulticks, the question is posed: Will marketers break through the...Read More

Hibbett Sports, a sporting goods retailer founded in 1945 in Birmingham, Alabama, relaunched its loyalty program about six months ago after company officials realized they needed to redesign the program. The voice of the customer and the voice of...Read More