Loyalty360 Member Profile

As marketers strive for customer experience innovation, many companies are running into challenges with both obtaining and utilizing the tools needed to create personalized CX.   During Thursday’s SAP webinar, titled &ldquo...Read More

For Chipotle Mexican Grill Restaurants, the E. coli outbreak it experienced at restaurants in 11 states is now officially in the past, according to the Centers for Disease Control and Prevention. The damage is done and, for Chipotle management...Read More

American Airlines wants to create a bigger and better customer experience. And it plans to tackle that challenge by elevating the lounge experience. American Airlines created the first airport lounge as a retreat for customers in New York in 1939....Read More

Disruption is an interesting word in today’s business landscape. Some companies thrive by disrupting traditional business practices, while others are being forced to play catch up with these innovative newcomers. One of the biggest effects...Read More

March Madness is just around the corner and, for college basketball fans everywhere, it’s the best three weeks of the year. Officials for XYIENCE Energy Drink also hope that March Madness brings their company more awareness, relevancy, and...Read More

Dunkin’ Donuts has once again been recognized as a leader in customer engagement and loyalty. The chain of coffee and doughnut stores was named a top brand in the annual Brand Keys Customer Loyalty Engagement Index, a survey designed to...Read More

Is customer lifetime value not important anymore? Understanding the total customer experience and the entire customer journey seems to have superseded customer lifetime value. At least, according to Kate Atty, Director of Marketing for Persio...Read More

Star Wars seems to everywhere these days and, for Walt Disney Company, it helped spark the brand’s greatest single fiscal quarter performance. It was a perfect example of an engaging, elevated customer experience. Specifically, first...Read More

Whole Foods customers told company officials what they wanted to enhance the overall customer experience. Customers told the officials they wanted coupons and the company listened. “Coupons have been the top request among users and, now...Read More

For Sprint CEO Marcelo Claure, the future regarding customer engagement and retention looks bright. That’s because of, in large part, a record network performance. “Our network is performing at best-ever levels across the board, and...Read More