Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


LA Sparks Partnership Seen as Avenue to Elevated Customer Service and Fan Experience

  • March 06 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The LA Sparks know something about winning, having earned three WNBA championships. Now, team officials hope to elevate their customer service and redefine the fan experience through a new partnership with KORE Software.   Specifically, the...Read More

Why Most Customer Experience Programs Fail to Realize Their Potential

  • March 06 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

There are many opportunities for loyalty marketers today, but somehow some of the basics seem to get lost in the pursuit of bottom line success. Chasing great customer experiences to provide is estimable for brands, but they need to know what...Read More

Loyalty Programs Need More Human Connections to Prosper

  • March 05 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The proliferation of loyalty programs often leads to mundane, cookie-cutter-type offerings that don’t fully resonate with their targeted customer groups. What can brands do better when it comes to customer loyalty and how can their programs...Read More

Quill.com Simplifies Customer Experience Via Coupon Center

  • March 05 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Seeking to provide a simplified customer experience, officials at Quill.com—an online business and medical product marketplace for small- and medium-sized businesses—launched Coupon Clipboard, which helps customers use more coupons...Read More

The Science of Habits and Creating a Successful Loyalty Program

  • March 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

There are many theories as to why some loyalty programs succeed while others either fail or exist on auto pilot without generating ongoing customer engagement. Loyalty360 talked to Meg Tronquet, Manager of Marketing Strategy for Lenati, to learn...Read More

First Loyalty Program at Vans Targets Authentic Connections

  • March 02 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Vans, the original action sports lifestyle sports brand and one of the largest youth culture marketers in the world, recently launched its first-ever customer loyalty program titled, “Vans Family.”   Vans Family is an...Read More

Brand Loyalty Charges Batteries Plus Bulbs En Route to Significant Growth

  • March 01 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Russ Reynolds, CEO of Batteries Plus Bulbs, told Loyalty360 the he is most proud of how company associates serve their customer.   “As the nation’s only battery, light bulb and phone/tablet repair franchise with a nationwide...Read More

Quiznos Set to Launch New Store Design After Listening to Customers

  • March 01 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

On Monday, March 5, 2018, Quiznos will open its newest restaurant in Menomonee Falls, WI, which marks the initial test site for the company’s new store design. Chris Ruszkowski, Senior Vice President of Marketing for Quiznos, talked to...Read More

Domino’s Pursues Self-Driving Delivery Vehicle Testing and Eyes Elevated Customer Experience

  • February 28 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

While a definitive, or even tentative, timetable for actual implementation might be elusive at this point, officials at Domino’s Pizza are eager to stay on the cusp of self-driving delivery vehicle testing. Domino’s has partnered with...Read More

Sprint Eyes Simpler Customer Journey as Part of Seamless Air Alliance

  • February 28 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For Mark Yarkosky, Director of Consumer Services at Sprint, the formation of the Seamless Air Alliance offers a great opportunity.   “We’re still early in the development, but we want to see a customer journey that will be...Read More

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