Loyalty360 Member Profile

Amid a rather gloomy fiscal fourth-quarter recap, Macy’s CFO Karen M. Hoguet offered a light at the end of the tunnel: Digital customer engagement. Fourth-quarter sales slipped 5.3%, to $8.9 billion. “We’ve talked about overall...Read More

Roland Dickey Jr., President and CEO of Dickey’s Barbecue Pit, wanted to do something to make the company’s loyalty program stronger and more effective. In the past, Dickey’s has used the Big Yellow Cup Club to administer...Read More

Customer experience is the true differentiator for so many brands, a point not lost on Gap CEO Arthur L. Peck. Capturing that “moment of truth” is what separates the good companies from the great ones. “Historically in this...Read More

For a company to record 10 straight quarters of year-over-year revenue growth, including its second consecutive year of double-digit revenue growth, means its management of customer experience and customer engagement must be clicking. That&rsquo...Read More

Catalina Marketing’s My Favorite Deals program, already an established tool for customer engagement, is expanding to include additional channels of interaction. By bringing the program to email, mobile, and online channels, the company hopes...Read More

For DineEquity CEO Julia Stewart, changing the brand loyalty story at Applebee’s is a major priority for 2016. During Wednesday’s fourth-quarter conference call for DineEquity−which owns and operates IHOP and Applebee’s...Read More

Before the holiday season, officials at Target wanted to re-imagine its See.Spot.Save area in the front of its stores, which is large and a very profitable business. Seeking to transform this area into something that would capture an even greater...Read More

Choice Privileges, the loyalty program of lodging giant Choice Hotels, is getting a makeover. The program is rolling out changes that will improve the loyalty experience for the more than 25 million Choice Privilege members. Strong loyalty...Read More

During Monday morning’s special conference call to announce changes to the Starbucks My Rewards loyalty program, Starbucks CFO Scott Maw talked about the confidence level that corporate leadership holds moving forward that was instilled by...Read More

Passenger rail service leader Amtrak, already home to the popular Amtrak Guest Rewards loyalty program, is going the extra mile to provide members with additional opportunities to earn points.   In a move that benefits both the brand and...Read More