Loyalty360 Member Profile

Starting with the customer’s point of view is the best place to build trust and brand loyalty. Jason Jercinovic, global head of marketing innovation at Havas Worldwide, talked to Loyalty360 about this and many other customer-related issues...Read More

Members of the Starwood Preferred Guest and Marriott Rewards loyalty programs might be hearing the strains of “Take Me Out to the Ball Game,” since they are available for redemption via the SPG Moments site. Highlights include batting...Read More

There has been much written and discussed about martech (marketing technology), and now, a new report from Forrester Research, “Kick-Start Your AdTech/Martech Convergence,” examines what loyalty marketers need to consider to make this...Read More

Brands seek benefits that help inform their long-term decisions when surveying their customers. Receiving feedback, after carefully listening to customers, goes a long way toward customer engagement and attaining brand loyalty. Just ask The North...Read More

McDonald’s has spent the past two years transforming its business, making it more customer-friendly and flexible to meet today’s digital demands from consumers. CFO Kevin Ozan talked about how the company is transforming and making...Read More

Attracting and retaining small business owners can be a difficult task for financial institutions in their quest for customer loyalty. A new report from ath Power Consulting examines, among other things, small business digital banking usage...Read More

What do you get when you form a partnership between the world’s top-ranked hotel and casino loyalty programs, respectively? A potently powerful fusion of two loyalty programs that reward millions of customers.Wyndham Rewards, U.S. News &...Read More

Officials at American Girl sought to reward their loyal customers for their engagement with the brand, as well as boost retention. Enter the American Girl Rewards loyalty program. Jenifer Warrell, senior director of marketing, American Girl...Read More

Walmart CEO Doug McMillon is always very cognizant of the importance of customer experience and offering the tools for consumers to interact seamlessly. Embracing technology to empower associates and improving the customer experience are the two...Read More

Whenever a customer eats in any restaurant anywhere in the world, he or she wants to have an enjoyable and pleasant experience. Distractions, such as cell phones, can negatively impact that experience. So, in January, a Chick-fil-A franchise owner...Read More