Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Starbucks Understands That Personalization Drives Brand Loyalty

  • March 16 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

During the JPMorgan Gaming, Lodging, Restaurant and Leisure Management Access Forum earlier this month, Scott Maw, Chief Financial Officer and Executive Vice President at Starbucks, talked extensively about the role of personalization and its...Read More

Convenience Served with Same-Day Delivery at BJ’s Wholesale Club

  • March 15 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Convenience is a priority for officials at BJ’s Wholesale Club as they always seek to augment the overall customer experience.   This week BJ’s Wholesale Club announced an expanded partnership with Instacart to offer members...Read More

The Value of the OTA Customer and Its Impact on Customer Experience

  • March 15 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

What is the value of the OTA (Online Travel Agency) customer?   According to a new study from Oxford Economics and Expedia, loyalty marketers should take sharp notice of the OTA customer. The study analyzed nearly 100,000 trips taken by U.S...Read More

The Finish Line Teams Up with Bulls Guard Zach LaVine to Spark Customer Engagement Via Bucket Challenge

  • March 15 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

As the NCAA Tournament tips off in earnest today, athletic retailer The Finish Line is teaming up with Chicago Bulls guard Zach LaVine as part of the Finish Line Bracket Challenge—offering the ultimate basketball experience for consumers...Read More

Celebrations Passport Dials Up Enhanced Customer Engagement at 1-800-Flowers.com

  • March 14 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Deepening customer relationships through its loyalty program has helped raise the level of brand loyalty at 1-800-Flowers.com.   A successful loyalty program can be a key differentiator for a brand, and officials at 1-800-Flowers.com have...Read More

Pizza Hut Canada Targets Increased Same-Store Sales Growth with Launch of Loyalty Program

  • March 14 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

After Pizza Hut launched its Hut Rewards loyalty program last year, Pizza Hut Canada has followed suit.   Pizza Hut Canada officially launched its Hut Rewards program on Monday. With five consecutive online orders of $10.99 or more, members...Read More

Sling TV Partners with Pypestream to Make Customer Service Capabilities Easily Accessible

  • March 14 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Sling TV, a leading provider of over-the-top live and on-demand television programming, are always seeking to elevate the customer experience, and have the ability to connect with new and existing customers through messaging...Read More

Emotional Customer Engagement Drives Customer Experience at Pilot Flying J

  • March 13 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Pilot Flying J, the largest operator of travel centers in North America, know a little something about catering to customers.   Based in Knoxville, Tenn., Pilot Flying J has more than 750 retail locations in 44 states, roadside...Read More

Chuck E. Cheese’s Magnifies Customer Experience with First-Ever Loyalty Program

  • March 13 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

With an eye toward enhanced customer experience, officials at Chuck E. Cheese’s recently launched the company’s first-ever loyalty program called The More Cheese Rewards.   The program offers members exclusive rewards that are...Read More

7-Eleven Eager to Engage Female Entrepreneurs in Franchise Giveaway Contest

  • March 13 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For 7-Eleven officials, their “W.E. Take the Lead” Women’s Franchise Giveaway Contest—targeted exclusively to female entrepreneurs—means more than a spirited competition. The winner can choose any of the company&rsquo...Read More

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