Starting with the customer’s point of view is the best place to build trust and brand loyalty.
Jason Jercinovic, global head of marketing innovation at Havas Worldwide, talked to Loyalty360 about this and many other customer-related issues in a compelling interview.
“The fragmentation of today’s media landscape (mobile devices, multi-screen content consumption, social media, influencers, etc.) has created a very complex and challenging marketing universe,” Jercinovic explained. “The complexity is only....