Loyalty360 Member Profile

“If you have a visual product, then you should be showing it visually,” Mick McCarthy, creative director at ZehnerGroup, said in the company’s new report titled, Science Behind the Art of Experiential Marketing. That mindset is...Read More

Becoming more digital, more social, and more loyal are strategic goals for many marketers today. Achieving simultaneous success in these areas most likely leads to keen customer engagement, a more memorable customer experience, and increased brand...Read More

For any marketer, brand loyalty is the ultimate goal from any customer. But when consumers believe there is a growing threat from online fraud, they will take any measures to protect their privacy, according to a new report from American Express. ...Read More

Digital transformation is happening everywhere among loyalty marketers. How should a brand’s loyalty program adapt to the digital evolution process? Loyalty360 talked to Ron Orgiefsky, Managing Director USA, emnos, about this intriguing...Read More

Boston Celtics Team President Rich Gotham told Loyalty360 that he is very excited about the franchise’s participation in the inaugural NBA 2K League, which is set to begin in May. The NBA 2K League is a joint venture between the NBA and Take...Read More

It does pay to have a fee-based loyalty program. Just ask Restoration Hardware, which launched its RH Grey Card Membership program two years ago.   In a message to customers, partners, and shareholders on the company website, Restoration...Read More

For runners, the adage is: “There is no finish line.” For athletic retailer The Finish Line, the same is true and its future just took a dramatic stride forward this week after JD Sports Fashion, the leading European retailer of...Read More

Last year, Webster Financial CEO James C. Smith said he was confident that community banking was the key to an elevated digital customer experience for his customers. Webster Bank has 177 branches and 316 ATMs located in Connecticut...Read More

Before the start of the NCAA Tournament, Ed Gleich, Senior Vice President of Global Marketing at Little Caesars, said the following: “If a crazy thing happens and there’s an upset, it’ll be a big score for pizza lovers. And if...Read More

Officials at MetLife hope that a new strategic alliance with Ernst & Young will spark increased employee engagement, from a financial perspective.   The partnership will create and deliver a cutting-edge workplace financial wellness...Read More