Loyalty360 Member Profile

Engaging customers where they want and how they want is an omnipresent task for loyalty marketers. Citi recently partnered with Paypal to allow eligible Citi card members to use their ThankYou Points to pay for purchases at merchants that...Read More

Mining volumes of customer data can pose a significant challenge for any loyalty marketer. Finding the true connection between customer data and impactful loyalty programs is not an exact science. John Geiger, director, client services, Baesman...Read More

Passion has always been equated with Harley-Davidson and that drives the iconic company’s legendary brand loyalty. During the company’s fiscal second quarter, it experienced some distinct challenges. “While we expected the U.S....Read More

Kmart recently opened a telepharmacy in Des Plaines, IL, which marks the company’s first-ever remote dispensing pharmacy. Telepharmacy is the delivery of pharmaceutical services via telecommunications to patients and signifies a growing...Read More

Brands and retailers use CodeBroker’s Mobile Loyalty Experience Engine to merge mobile and digital capabilities into their loyalty programs without the need for complex integrations. Loyalty360 caught up with CodeBroker CEO Dan Slavin to...Read More

Loyalty360 routinely speaks with brands about the critical importance of customer experience as a key differentiator among today’s loyalty marketers. Last month, Julie Pukas, head of U.S. Bankcard and Merchant Services at TD Bank, told...Read More

To borrow a lexiconic phrase from the world of college basketball, in the hospitality world, companies have to focus on the customer experience to “survive and advance.” For Preferred Hotels officials, they view customer experience as...Read More

Differentiation is the name of the game for loyalty marketers and a big opportunity exists now for brands to build or modify reward structures that add more value. Digital benchmarking firm L2 Inc released its inaugural Intelligence Report...Read More

There are many challenges and opportunities facing loyalty marketers today, whether they involve measuring the efficacy of customer experiences or controlling and managing loyalty programs. Kelly Crerar, senior vice president of strategy for IC...Read More

Reaching membership goals in any loyalty program bears testament to its efficiency, simplicity, and attractiveness. For Global Hotel Alliance, its DISCOVERY loyalty program recently eclipsed the 10 million-member mark. Kristi Gole, director of...Read More