Loyalty360 Member Profile

For Hilton Worldwide officials, technology innovation is always at the forefront of customer engagement strategy because it often leads to brand loyalty. But, Hilton didn’t gain its meritorious status as a technology leader by simply...Read More

Officials at Staples, the world’s largest office solutions provider, and one of the biggest Internet retailers, wanted to ramp up their customer engagement efforts and, through a new partnership with Managed by Q−a web-based technology...Read More

Digital technology has been on the minds of various CEOs in recent years. Just last year, Bed Bath & Beyond CEO Steven Temares talked about how digital technology is changing the way people shop, impacting customer engagement at every turn...Read More

For Marriott International, its acquisition of Starwood Hotels and Resorts Worldwide was a massive deal that enlarges its loyalty program pool considerably. During Marriott’s Nov. 8 third-quarter earnings conference call, Marriott...Read More

Officials at Maritz Motivation Solutions have been closely monitoring the threat of fraud in loyalty programs. Now, Maritz has taken its concerns a step higher with the introduction of a new LoyaltyNext® Fraud Management Suite, an evolution...Read More

Creating a seamless customer experience after a merger can often be challenging, but when two fairly young companies merge−like DraftKings and FanDuel−future results look promising. The two companies−which offer daily, weekly...Read More

Most customer experiences aren’t memorable according to Howard Lax, head of customer strategies, Americas, Kantar TNS. But, there is one element that makes them memorable: emotions. “Whether positive or negative, the key to...Read More

Some brands talk about promoting certain healthy lifestyles and activities but fall short of following through on those convictions designed to, ultimately, drive increased customer engagement and brand loyalty. At Raley’s Family of Fine...Read More

For officials at Best Western Hotels & Resorts, its award-winning loyalty program has served them well in this, the company’s 70th year. But, resting on their laurels is not in the equation for Best Western this year. Its goals this...Read More

Dick’s Sporting Goods officials are optimistic about the all-important holiday season as it presents a larger opportunity to extend customer engagement and brand loyalty. That’s because it’s been a busy year for Dick’s in...Read More