Loyalty360 Member Profile

Judy Chan, director of product marketing, Urban Airship, believes that customer loyalty is at a crossroads. Urban Airship’s The State of Mobile Wallet Marketing survey−a 2016 study of 2,000 consumers in the U.S. and U.K.−reveals...Read More

Blackhawk Network conducted its first-ever consumer study this year titled, “How America Gives Gifts in 2016.” The survey examined the factors that shoppers consider in gift giving, plans, and preferences for holiday shopping, and the...Read More

Loyalty program design is mission critical, according to Adam Craig, vice president of product management, Deluxe Rewards. Craig talked about this key element for loyalty programs during Tuesday’s Loyalty360 webinar titled, “How...Read More

For officials at snack food manufacturer and distributor Truly Good Foods, customer experience is integral to its success. The company recently launched a new website (www.trulygoodfoods.com) to elevate the customer experience. “Even more...Read More

Loyalty marketers are always trying to attract consumers to their brands any way they can. Acquiring and retaining customers can pose a difficult challenge. Incentives are a way to pave a path toward brand loyalty. Loyalty360 caught up with...Read More

Rose Cameron, Director of Innovation (Outreach and Online Education), Penn State University, is profoundly passionate about her job, placing brand loyalty and customer experience at the top of her list of priorities. Penn State is a major, public...Read More

Sheila King-Goodwin, senior vice president for PeoplesBank, is profoundly passionate about her job, her colleagues, and, most importantly, the bank’s customers. It’s that personalized customer engagement that drives PeoplesBank, which...Read More

On Saturday, Nov. 26, 2016, Small Business Saturday celebrated its seventh anniversary and, in doing so, saw a record 112 million consumers shop on that day−representing a 13 percent increase over 2015. Here are some eye-opening statistics...Read More

Mobile is such a massive topic these days among loyalty marketers. Loyalty cards are the No. 1 most requested application of mobile wallet passes, according to a 2016 study of 2,000 consumers in the U.S. and U.K. In fact, 67 percent of consumers...Read More

Choice Hotels International, which operates the Choice Privileges loyalty program, enjoyed an award-winning experience at the 6th annual Engagement & Experience Expo presented by Loyalty360. At the third annual Loyalty360 CX Awards, Choice...Read More