Luke Russell

Job Title: Project Director

Company: AIMIA

Bio:

Get in touch

Email: luke.russell@aimia.com

Visit Company Website:

Articles with Luke Russell


Brands Must Consider “Wantedness” In Their Approach to Customer Engagement

  • January 09 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Caring about customers, understanding their needs and desires, and trying to fulfill those expectations can loom as daunting tasks for loyalty marketers. Customers, now more than ever, want to be loyal to brands that clearly show them they care...Read More

Retailers Need to Up the Ante on Creating Individualized Customer Journeys to Trigger Brand Loyalty

  • January 09 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

A loyalty program can be a powerful tool for a retailer, especially when it is filled with insight on customers’ needs and desires. Loyalty360 caught up with Phil Seward, regional director, Americas, ICLP, to find out how loyalty marketers...Read More

ICE Holds the Cold Customer Experience Truth at Sonic

  • January 09 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

During the company’s recent earnings conference call, Sonic CEO Cliff Hudson talked about a major push toward a vastly improved customer experience−one for which he holds a cool confidence. “ICE is our Integrated Customer...Read More

Macy’s Needs to Address Relevancy to Ignite Brand Loyalty

  • January 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Sinking sales and profits, plunging net income and same-store sales, and evolving customer shopping preferences and patterns have, unfortunately, shadowed venerable retailer Macy’s during the past couple of years. This week company...Read More

McKesson Raises Customer Experience Levels in Canada with Acquisition of Rexall Health

  • January 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

McKesson Corporation, an international leader leading in health care services, and information technology company, will raise the level of its customer experience in Canada through the acquisition of Rexall Health for $2.9 billion CAD. With the...Read More

Relaunch of AMC Theatres Loyalty Program Showcases Best Parts of Customer Experience

  • January 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Relaunching its AMC Stubs loyalty program was a key strategic move by AMC Theatres last summer. In July, AMC launched AMC Stubs Insider, a free tier to the program that rewards AMC guests for coming to the movies. Insider benefits include a free...Read More

USA Technologies Enhances MORE Loyalty Program

  • January 05 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

USA Technologies, a payment technology provider of cashless and mobile transactions in self-serve retail, conducted a comprehensive review of its MORE loyalty program and wanted to make some enhancements. As a result, USA Technologies will now...Read More

Express Looks to Spark Customer Engagement and Focus on Loyalty Program

  • January 05 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Express experienced an eye-opening fiscal performance during its second quarter last year, punctuated by a strategic oversight that led to results far short of expectations along with a decline in store traffic. At the time, Express CEO David...Read More

Supermarket Store Employees Key to Long-Term Customer Loyalty

  • January 05 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Among a plethora of factors that impacts the supermarket customer experience, store employees hold the key to customer satisfaction and long-term customer loyalty, according to the Retail Feedback Group’s 2016 U.S. Supermarket Experience...Read More

Will Focus on Personalization Work at Bed Bath & Beyond?

  • January 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Bed Bath & Beyond CEO Steven Temares has touted personalization as a key objective to increase brand loyalty for quite some time. In late November, Bed Bath & Beyond took a major step along its personalization path after it acquired...Read More

Displaying results 791-800 (of 1439)
 |<  <  76 - 77 - 78 - 79 - 80 - 81 - 82 - 83 - 84 - 85  >  >| 
Membership and Pricing

Videos and podcasts

Membership and Pricing