Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Associated Bank Set to Kick off Memorable CX Via Green Bay Packers

  • September 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Associated Bank has been the bank of the Green Bay Packers for nearly 100 years. The 2017 NFL regular season kicks off tonight as the defending Super Bowl Champion New England Patriots host the Kansas City Chiefs, and Associated Bank wants to...Read More

Customer Engagement Potential from New Branded Credit Cards from United, Delta

  • September 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

With United Airlines and Delta Air Lines, each launching branded credit cards with no annual fees this week (United Wednesday and Delta today), consumers might want to know which one provides more value and is more engaging?Brian Karimzad...Read More

Shopping Festival Shines Light on Walmart Customer Engagement in China

  • September 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Last month’s Walmart-JD Omni-Channel Shopping Festival set records as the day’s combined transaction volume for Walmart’s e-commerce channels on JD.com were 13 times the previous 24-hour sales record, and Walmart physical stores...Read More

Declining Customer Satisfaction Numbers Related to Pharmacies

  • September 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Historically, pharmacies have seen very positive results when it comes to customer satisfaction and customer engagement, but a new study shows a declining pattern.According to the J.D. Power 2017 U.S. Pharmacy Study, decreases in satisfaction with...Read More

Customer Engagement Best Recipe for Success at Church’s Chicken

  • September 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Listening to and engaging with its customers are crucial elements at Church’s Chicken.As part of its strategic realignment to ignite system-wide growth, Church’s Chicken recently announced the $5 Real Big Deal, a customized meal...Read More

Lands’ End Focuses on Customer-centricity to Ignite Brand Loyalty

  • September 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

A year ago at this time, Lands’ End was struggling and former CEO Federica Marchionni was close to her resignation. The company numbers weren’t trending well and the iconic brand was searching for answers. Fast forward to September...Read More

Hibbett Sports Leverages Voice of the Customer, Store Associates for Redesigned Loyalty Program

  • September 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Sarah Sharp-Wangaard, vice president of marketing at Hibbett Sporting Goods, told Loyalty360 that officials at Hibbett Sports, a sporting goods retailer founded in 1945 in Birmingham, Alabama, realized their loyalty program needed a refresh. But,...Read More

Strategic Shift Will Impact Superior Customer Experience

  • September 01 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

In a new report titled, “Closing the Customer Experience Gap: How IT and Business Can Partner to Transform Customer Experiences,” released by the Harvard Business Review, the future of customer experience is at hand. “A...Read More

Behavioral Targeting Triggers Customer Engagement

  • September 01 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Demographic data or behavioral targeting? Which fosters the better customer engagement? Loyalty360 talked to Matthew Liebmann, Global President of Movio Cinema, about this intriguing question. Movio delivers strategic, operational, and...Read More

Delta Pilots New Customer Engagement Program

  • September 01 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Delta Air Lines continues to seek new and impactful ways to engage with customers. Recently, the airline launched a pilot program that allows customers to video chat with a customer service agent. Delta’s pilot video chat program is at...Read More

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