Loyalty360 Member Profile

As spring emerges across the country, brands are looking to jumpstart the season with promotions that welcome and encourage shoppers to take advantage of the warmer temperatures to get back into a spending mindset. Like other companies, Amtrak is...Read More

Who is a micro-influencer and why should loyalty marketers care? According to a new study conducted by Dr. Jonah Berger from the Wharton School and the Keller Fay Group, micro-influencers represent an emerging influencer marketing channel that...Read More

Creating change, especially on an enterprise level, can be a monumental undertaking. Setting up an internal CX program is no different and corporate inertia can sometimes seem like an insurmountable hurdle. In a webinar titled, “Insider...Read More

Driving certain behaviors to achieve customer loyalty and brand advocacy can be a difficult task for brands. But, at Ulta Beauty, officials always listen to their customers and offer them solutions to their problems. Eric Messerschmidt, VP of...Read More

Nike’s global success comes from many strategic points, but as CEO Mark Parker discussed during the company’s March 21 third quarter earnings call, its “complete offense” is the guiding light toward brand loyalty. &ldquo...Read More

As CEO of Starbucks, Howard Schultz always touts the iconic brand’s customer experience. During Starbucks’ recent 24th Annual Meeting of Shareholders, with more than 2,800 partners, shareholders, invited guests, and board members...Read More

As winter melts into spring, retailers are searching for the best way to capitalize on the changing seasons to maximize sales and encourage customer engagement. Rite Aid is one brand that is looking to start Spring with a bang, and is doing so...Read More

Customer experience technology wouldn’t be the first thought that springs to mind in a conversation about the state of Michigan’s Department of Human Services, following the 2008 economic crisis. But, CX technology plays a starring...Read More

During Sam Sato’s first earnings conference call as CEO of The Finish Line−former CEO Glenn Lyon retired last month−he stressed innovation as a crucial piece of the customer loyalty puzzle. “I want to expand on my...Read More

Since 2002, The Stevie Awards have recognized excellence both on an individual and organizational level. In the always competitive Sales & Customer Service group, past Stevies for Best Relationship Management Solution have gone to respected...Read More