Loyalty360 Member Profile

Personalization is a hot topic among loyalty marketers because of its potential to ignite customer engagement and customer loyalty. This premise isn’t lost on officials at Cigna Corp., a global health service company dedicated to helping...Read More

In the wake of a disappointing fiscal first quarter, officials at Sally Beauty, the largest retailer of professional beauty supplies in the world, have taken steps to enhance their loyalty program and customer engagement and conversion...Read More

Online behemoth Amazon accounted for nearly half of all 2016 online holiday sales, according to a recent survey from PowerReviews. Amazon’s dominance, especially as far as providing ratings, reviews, and question-and-answer technology has...Read More

Personalization is a word that has been touted for many years now by loyalty marketers. Achieving true personalization with your customer base, though, remains a challenge for many brands. But, when done correctly and effectively, it can drive...Read More

Innovation is almost synonymous with Apple. Take, for example, the new Apple AirPods, which are wireless earbuds that offer an effortless wireless listening experience with high-quality audio. “We’re also thrilled with the response to...Read More

Creating that ultimate shopping experience starts with engaging your employees. If your employees aren’t engaged, it’s a tall order to spark widespread customer engagement and, ultimately, brand loyalty. At Toys“R” Us...Read More

Data, data, data. Too much data? That is the problem for many loyalty marketers. How to reconcile volumes and volumes of customer data, and then leverage it effectively to significantly impact the customer experience becomes an ongoing quest for...Read More

Under Armour CEO Kevin Plank knows what it takes to create true brand loyalty and he has done an amazing job at the Baltimore-based athletic apparel retailer. Despite less than stellar fiscal results from the company’s recent fourth-quarter...Read More

Officials at Papa Murphy’s, the take ‘n’ bake pizza chain with more than 1,500 locations, always want to re-engage customers with compelling values whenever possible. After partnering with precision marketing company Bridg, Papa...Read More

Millennials are often touted as the key segment that brands must effectively connect with because they represent the future of marketing. Yet, often overlooked is the baby boomer segment, which could pose problems for retailers. Why? Well...Read More