Loyalty360 Member Profile

Ulta Beauty’s success can be attributed to, in large part, its Ultamate Rewards loyalty program. Ulta Beauty CEO Mary Dillon noted the powerful competitive edge that the company’s loyalty program provides during the May 26 first...Read More

Predictive analytics−the finding and analyzing of historical patterns in historical and transactional data to identify future risks and opportunities−has been used by marketers for years to determine the best possible time, place, and...Read More

Taking time to thank customers goes a long way toward building brand loyalty. AT&T hopes that’s the case after it just launched a new customer appreciation program called, “AT&T thanks.” AT&T discussed the new...Read More

When Harlequin, a Toronto-based company that publishes women’s fiction, including 17 different romance series, was developing its loyalty program, Lucy Scinocca, Director of Loyalty and Customer Insight, said the company conducted customer...Read More

“The single biggest problem in communication is the illusion that it has taken place,” according to the late great Irish writer George Bernard Shaw. Shirley Adut, Strategic Initiatives, North America, Idomoo used this quote during her...Read More

Shelley Broader, who became CEO of Chico’s FAS about six months ago, is focusing on four focus areas that will enhance customer engagement, customer experience, and customer loyalty. During Chico’s May 26 first-quarter earnings call...Read More

Loyalty marketers are keenly aware of the power of personalization and its impact on creating emotional connections with customers. But, successful execution in this area can often elude them. Loyalty360 sat down with Misia Tramp, VP Customer...Read More

It’s a “remarkable time for our company,” according to Best Buy Chairman and CEO Hubert Joly. Joly made this remark during the company’s first-quarter earnings call on May 24. Against a 1% to 2% guidance for the quarter...Read More

The intersection of the user and technology creates the opportunity to provide a unique and powerful customer experience. That is the mantra for FedEx, which prides itself on using technology and superb customer experience to yield customer...Read More

During the May 26 session titled, “Today’s Personalization is Broken. Learn the Breakthroughs that Work!” at the 9th annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, Ernan Roman...Read More