Loyalty360 Member Profile

Julie Pukas, head of U.S. Bankcard and Merchant Services at TD Bank, believes that the customer experience is such an integral piece of the customer loyalty puzzle−one that loyalty marketers have to embrace every day. TD Bank released a new...Read More

Stride Rite officials have announced they are ending their Stride Rite Rewards loyalty program, which launched in November 2012. In an email to program members, company officials delivered the following message: “Thanks for your loyalty...Read More

Club Carlson, the global rewards program from Carlson Rezidor Hotel Group, which includes more than 1,000 Quorvus Collection, Radisson Blu, Radisson , Radisson RED, Park Plaza , Park Inn by Radisson, and Country Inns & Suites By Carlson hotels...Read More

Although Abercrombie & Fitch is characterized as a work in progress, CEO Fran Horowitz believes that customer loyalty is at the heart of the company’s future. “We leverage customer insights from our loyalty program and in-store...Read More

In its quest to set a new strategic direction that will deliver improved performance, magnified customer loyalty, and great brand advocacy, Whole Foods is ready to cater to its best customers. Whole Foods CEO John P. Mackey said this week that...Read More

Loyalty360 tracks the ongoing outstanding performance of Dunkin’ Donuts as it relates to customer loyalty, customer engagement, customer experience, and innovative technology. Dunkin’ Donuts’ DD Perks loyalty program, which...Read More

Online communities comprise potentially valuable real estate in the world of loyalty marketing because they allow members to share information and exchange ideas over multiple digital media and devices. From a marketing perspective, they can...Read More

Corbitt Chandler, vice president of marketing at Iron Tribe Fitness, admits that the company’s customer experience and customer loyalty initiatives are rudimentary at best. “That doesn’t mean this isn’t an initiative that...Read More

Officials at U.S. Cellular realize that this is a popular time of year for people to search for prepaid deals so they decided to entice them with an attractive, engaging offer aimed at boosting brand loyalty. U.S. Cellular is adding more plans...Read More

Collecting customer data, digesting and assessing customer data, and effectively leveraging those precious customer insights can lead to great success for any brand. Retailers have had customer engagement and loyalty programs in place for decades...Read More