Loyalty360 Member Profile

The importance of the mobile customer experience grows by leaps and bounds on almost a daily basis. MomentFeed’s study, based on analysis of impression data gathered earlier this year from more than 50 national brand clients, examined the...Read More

NICE Robotic Process Automation (RPA) manages the order and delivery processes for a company’s entire global operations. One of the world’s largest home furnishings retailers leveraged the solution, which resulted in the company...Read More

This week Loyalty360 published an article titled, “The Future Sees Integration of Social Media and Customer Experience Management,” that, based on a report from Sprinklr and Harvard Business Review Analytics, concludes that...Read More

Brands need to strongly consider digital ad placement if they want to retain their loyal customers and attract new ones. A new study titled, “How Brands Annoy Fans,” conducted by the Chief Marketing Officer (CMO) Council using the...Read More

This year has been a banner one for the Hilton Honors loyalty program after the iconic brand overhauled the program, dropping the extra H, while adding new rewards and benefits, and increasing the flexibility of points. Aaron Glick, vice...Read More

With an overarching goal of employee engagement, the City of Memphis is set to launch a new benefit to help city workers who are burdened by student loans–the Student Loan Reduction Program. Dedicated to building and retaining an...Read More

Contained in Dimension Data’s 2017 Global Customer Experience Benchmarking report are some uncomfortable truths related to customer experience. Loyalty360 spoke with Matthew Saskin, managing principal consultant–customer experience at...Read More

Mobile is the area where brands can make significant inroads toward enhanced customer engagement and customer loyalty, according to Lee Moreau, director, loyalty marketing and captains club, Celebrity Cruises. “I think mobile is THE area...Read More

A new report from Mercator Advisory Group titled, “Open-Loop Prepaid Card Management: Strategies to Take Advantage of the Industry’s Inflection Point,” focuses on the near-term, medium-term, and long-term opportunities for...Read More

Organizations aren’t ready to deliver superior customer experiences, according to a report from Sprinklr and Harvard Business Review Analytic Services. While 86 percent of respondents “strongly agree” that a superior customer...Read More