Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Personalized Marketing Has Never Been More Important

  • October 26 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Ron Orgiefsky, managing director, emnos; and Todd Bida, director of business development, emnos, have some enlightening views about retail loyalty programs, their popularity and necessity.   Loyalty360 talked to Orgiefsky and Bida during a...Read More

Pilot Before Launch Can Lead to Loyalty Program Success

  • October 26 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Should marketers launch a loyalty program right away or take the pilot approach?  Loyalty360 will host a webinar titled, “To Pilot or Not to Pilot? That Is the Question,” on Tuesday, Oct. 31, 2017, at 1 p.m. EDT. The webinar will...Read More

Ebay Looks Toward Transformation, Enhanced Brand Loyalty

  • October 25 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Imagine Experience CEO Bill McCoy told Loyalty360 in July that eBay, the world’s largest online marketplace, “that really stands out from its competition by going the extra mile for its customers.”  CEO of eBay Devin Wenig...Read More

Building Customer Loyalty Through Predictive Analytics and Personalization

  • October 25 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

CrowdTwist Chief Customer Officer Emily Rudin recently hosted a webinar with Emily Collins, senior analyst at Forrester, titled, “How to Build Loyalty through Predictive Analytics and Personalization.” Loyalty360 talked to Rudin to...Read More

Acting More Human Boosts Customer Loyalty

  • October 25 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Customers want their relationships with companies to have the same qualities they value in their personal relationships–qualities like trust, respect, empathy, openness, and reciprocity, according to C Space CEO Charles Trevail.  ...Read More

Brand Loyalty Starts Internally at Church’s Chicken

  • October 24 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Founded in San Antonio, Texas, in 1952 by George W. Church, Church’s Chicken is one of the largest quick service restaurant chicken chains in the world. Church’s Chicken CEO Joe Christina talked to Loyalty360 about the company’s...Read More

Relevant Messaging Triggers Elevated Customer Engagement at The North Face

  • October 24 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

At the North Face, officials survey customers with two objectives in mind. “The first is product feedback,” Ian Dewar, senior manager customer lifecycle, The North Face, told Loyalty360. “We can reach out to key product...Read More

Study Helps Companies Track Business Priorities and Improve Customer Experience

  • October 24 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

NICE inContact conducted a ground-breaking study that compares how businesses rate their success across more than 10 customer experience channels versus the actual experience and satisfaction that customers report in those channels. The new...Read More

Merger of IHG and Kimpton Loyalty Programs Presents “Best of Both Worlds”

  • October 23 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Susanna Freer Epstein, senior vice president, customer Loyalty Marketing, IHG (InterContinental Hotels Group), told Loyalty360 that “we’re bringing together the best of both worlds” in reference to combine two distinctive loyalty...Read More

Customer Types Humanize the Journey Map and Boost Brand Loyalty

  • October 23 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at Strativity Group, the world’s leading customer experience consultancy, recently unveiled Customer Types and a revamped user interface within Touchpoint Dashboard. Customer Types enable users to create, manage, and relate groups...Read More

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