Loyalty360 Member Profile

There is considerable discussion among loyalty marketers regarding the state of the electronic payments market as a customer engagement/customer experience vehicle. Loyalty360 CEO and CMO Mark Johnson has said: “We continue to see the...Read More

Customer satisfaction is not enough. So said Stephen Cannon, President and CEO, Mercedes-Benz USA, during last year’s session, “Customer Experience Is the Brand: The Mercedes-Benz Case,” at Forrester’s Forum for Customer...Read More

Some marketers complain about having too much customer experience data, but don’t know what to do with it to make it actionable. On June 14, 2016, at 1 p.m. EDT, Verint will present a webinar titled, “5 Keys to Successfully Transform...Read More

Customer loyalty is the goal for any marketer, but maintaining that brand loyalty is crucial to the long-term success of any brand. Here are five key steps to keep customers loyalty, provided by the Customer Communications Group:1. Know...Read More

Dan Shapero, Director of Product Management at LinkedIn Careers, has more customer data than he knows what to do with, but that is one of the invaluable parts of his job. At first, recruiters found more value in the data than LinkedIn officials. ...Read More

Steve Sylven, Vice President Media Relations at Citizens Financial Group, told Loyalty360 that he wants to allow customers to be able to bank better. Through a partnership with Gradifi, Sylven believes customer engagement will increase due to...Read More

Customer loyalty is alive and well, according to the sixth annual Bond Loyalty Report, but marketers must differentiate their loyalty programs to sustain member engagement. “Program operators and marketers will be pleased to affirm their...Read More

Armed with a laser focus to generate positive EBITDA, Sears Holding Corporation conducted various measures in the first quarter as it transitions to an asset-light, member-centric integrated retailer. Eliminating losses, while continuing to meet...Read More

In the past few years, there has been a major evolution within the digital landscape that has fundamentally changed the global paradigm of how and where customers interact with products and services, according to Mary Hines, Managing Director and...Read More

Orbitz Worldwide is turning 15 years old and company officials want to honor their loyal customers. As a result, Orbitz is offering travelers birthday giveaways, including the “Pic Your Trip” Contest and Orbitz Birthday Sale.  ...Read More