Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Is Polo Ralph Lauren Headed Toward Renewed Brand Loyalty?

  • February 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Polo Ralph Lauren is trying to restore its iconic status as it has endured some difficult fiscal times. One thing that won’t help its Way Forward Plan−which was launched last June to deliver sustainable, profitable sales growth and...Read More

Telltale Signs That Your Loyalty Program Needs a Renovation

  • February 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The state of customer loyalty is moving fast and brands must be ready to know when their loyalty programs need renovation, and what key elements should be included during any relaunch. On Tuesday, Loyalty360 hosted a webinar titled, &ldquo...Read More

Moe’s Southwest Grill Hopes Augmented Reality Sparks Brand Loyalty

  • February 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

On Tuesday, Moe’s Southwest Grill launched its second in-store Augmented Reality (AR) poster titled “Bacon Blues,” which is the latest installment of the brand’s nationwide rollout of in-restaurant worlds of art featuring...Read More

Hilton Aims to Become the Most Customer-centric Loyalty Program in the Industry

  • February 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

A sign of greatness is when high-level performers want to get better. That is also true of Hilton’s loyalty program. Hilton’s HHonors loyalty program has been incredibly strong and vibrant for quite some time. Now, the iconic brand...Read More

Chirpify Helps Marriott Grow Engagement, Advocacy, and Brand Loyalty

  • February 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Chirpify is the customer engagement loyalty vendor for Marriott, a notable distinction. Loyalty360 caught up with Chirpify CEO Chris Teso to learn more about this significant partnership.Marriott is obviously a huge name in the customer loyalty...Read More

Canadian Red Cross Tweaks Donor Approach Frequently to Elevate Customer Engagement

  • February 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

When asked how often Canadian Red Cross tweaks it approach toward donor engagement/donor loyalty, Andrew George, Manager, National Donor Loyalty & Retention at Canadian Red Cross, succinctly tells Loyalty360: “Frequently.” &ldquo...Read More

Can Chipotle’s Attempt to Tie Employee Compensation to High Customer Service Scores Help Restore Brand Loyalty?

  • February 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Last year was a very challenging year for Chipotle, one that was well documented and caused company officials to take strident measures to take control of food safety, experiment with a temporary loyalty program, and restore brand loyalty among...Read More

PetSmart Gets Big Customer Engagement Assist from Ellen DeGeneres

  • February 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at PetSmart Inc., the leading pet specialty retailer in North America, are thrilled that Ellen DeGeneres partnered with their company to launch the ED Ellen DeGeneres pet lifestyle brand exclusively available at PetSmart stores across...Read More

New Visa CEO Sees “Huge Opportunity” to Build Brand Loyalty

  • February 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Alfred F. Kelly, Jr. officially took the helm as CEO of Visa on Dec. 1. He has spent a lot of time traveling since he started at the company, taking over for Charlie Scharf. Kelly is very proud of Visa’s global status and believes the brand...Read More

Fine Line Between Super Bowl Ads That Get Most Attention and Those That Drive Brand Loyalty

  • February 03 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Most of this country’s eyes and, millions around the world as well, will be focused on Super Bowl LI Sunday evening (6:35p EST kickoff), which will be held at NRG Stadium in Houston. The New England Patriots will be seeking their fifth Super...Read More

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