Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Greater Focus on Digital Marketing, Future Release of Mobile App Key Customer Engagement Strategy at New York & Co.

  • May 24 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

New York & Co. plans to place a greater focus on ecommerce, digital marketing, and will release a mobile app later this year to capture enhanced customer engagement, according to CEO Greg Scott. During the company’s recent fiscal first...Read More

Despite Difficult Retail Environment, American Eagle Outfitters Creates Brand Loyalty

  • May 23 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Despite a difficult retail environment, American Eagle Outfitters CEO Jay Schottenstein is confident where his company is currently and, more importantly, where it is headed. The company has been able to incur brand loyalty amid a not so forgiving...Read More

After FTC Blocks Acquisition of Office Depot, Staples Eyes Strategic Focus on Customer Experience

  • May 23 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

After the Federal Trade Commission officially blocked Staples’ acquisition of Office Depot this month, Staples officials have turned their eyes to the future to focus on brand loyalty and customer experience. Staples CEO addressed the...Read More

Everlast Gets Assist in Customer Engagement Department

  • May 23 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Everlast Worldwide officials wanted to better connect with their online customers, creating greater engagement, and attaining brand loyalty. As a manufacturer, distributor, and wholesaler of boxing and fitness equipment, Everlast recently rebuilt...Read More

Hyundai Changes Customer Satisfaction Survey to Boost Brand Loyalty

  • May 20 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Hyundai always listens to its customers, especially when it comes to customer satisfaction. As a result, Hyundai has streamlined its customer satisfaction survey to better engage its customers. Previously, to track customer satisfaction, Hyundai...Read More

AT&T Enhances Video Customer Experience Through Acquisition

  • May 20 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For AT&T officials, their goal is simple: To deliver a rich entertainment customer experience–not a skinny bundle or limited service offering–on any device, anywhere their customers live, work, or play. To enhance its video...Read More

Verizon Enterprise Solutions Award Highlights Commitment to Customer Experience

  • May 19 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Verizon Enterprise Solutions recently earned a prestigious honor: The 2016 World Class Briefing Program of the Year from the Association of Briefing Program Managers (ABPM). This is the industry’s highest honor and recognizes Verizon's...Read More

Wendy’s Culture Promotes Brand Loyalty

  • May 19 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The culture at Wendy’s promotes brand loyalty, which, officials hold, is a key brand differentiator. Wendy’s finished 2015 with momentum that carried over to the first quarter of this fiscal year. Same-restaurant sales improved 3.6...Read More

Grand Customer Experience Plans for Facebook

  • May 19 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Facebook CEO Mark Zuckerberg has a simple goal: To connect the world globally. These mobile customer experiences derived from Facebook, Instagram, and Messenger are on their way to a greater end result in Zuckerberg’s mind. “Facebook...Read More

Flexibility is a Core CX Differentiator at Canadian Tire

  • May 18 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Winters in Canada can be brutal, so at Canadian Tire, officials need to be nimble and flexible to best accommodate their customers. It is exactly that flexibility that differentiates the customer experience at Canadian Tire. Canadian Tire CEO...Read More

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