Loyalty360 Member Profile

Howard Schultz has always been a visionary and innovator in creating peerless brand loyalty during his impressive career at Starbucks. Although Schultz is stepping down as CEO at Starbucks on April 3, 2017−to be succeeded by current...Read More

Designing a successful loyalty program for the long term can be a daunting task for marketers, but one that can catapult their respective customer engagement and customer experience strategies. Loyalty360 caught up with Pam Spier, a senior...Read More

Citi officials want to be where their customers are and, today, that is very often through digital engagement. On Jan. 27, 2017, U.S. Citi credit card members began scanning their cards using their mobile devices’ cameras when activating on...Read More

Ensuring a best-in-class B2B loyalty program strategy begins with the recognition that people are consumers at home and consumers while on the job. During the Jan. 17 Loyalty360 webinar titled, “The State of Loyalty in 2017 – An...Read More

Chili’s, which is owned by Brinker International, has been a key player in magnifying the casual dining customer experience through the addition of tabletop tablets and other technological initiatives. But, Brinker International CEO Wyman...Read More

Auto dealerships can capitalize on inbound calls to their respective companies if their call-handling practices lead to a significantly better and more memorable customer experience. A past J.D. Power and Associates study show the following...Read More

When officials at Masonite Corporation looked at the door industry, they concluded that opportunities existed to change the business model paradigm, placing more control in the hands of consumers, driving a stronger customer loyalty bond. As a...Read More

Effectively raising the bar on customer experience is an estimable pursuit for any loyalty marketer. At Diamond Resorts International, a global leader in the hospitality and vacation ownership industries, officials recently launched Diamond...Read More

For Verizon, 2017 is off to a promising start in the area of customer loyalty.Verizon Chairman and CEO Lowell McAdam noted this point during Tuesday’s fourth-quarter earnings conference call. “In the fourth quarter, we expanded our...Read More

On Jan. 29, 2017, Rick Gomez will become executive vice president and chief marketing officer of Target. Gomez will be responsible for furthering Target’s brand positioning and leading the integration of all marketing programs. He will...Read More