Karen Leland is all about helping brands build better strategies that connect wholly to the customer experience.
In her keynote session on May 25, which was titled, “Mapping a Branding Strategy that Harmonizes with the Customer Experience,” at the 9th annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, Leland offered sage advice to loyalty marketers that want to build stronger and more Customer Experience-focused brands.
Leland kicked off the session with a multi-layered lifetime....