Loyalty360 Member Profile

At Ally Financial, innovation is its lifeblood. Generating excitement, customer engagement, and interest are all ingredients of its ongoing quest for brand loyalty. Loyalty360 talked to Ally Financial CMO Andrea Riley about the concept of...Read More

Jennifer Johnson was recently named vice president of loyalty marketing at Foxwoods Resort Casino (CT), which is the largest resort casino in North America. Loyalty360 talked to Johnson about her goals connected to customer engagement and...Read More

Chris Yanko, director of marketing and sales support for Xeikon, talked to Loyalty360 about several topics connected to customer loyalty, including the biggest challenges brands face today.What are the biggest opportunities/challenges for brands...Read More

Hertz officials set various goals around its Great Gold Giveaway, all of which lead toward enhanced customer engagement and heightened brand loyalty. Hertz Gold Plus Rewards members can participate in the Great Gold Giveaway for a chance to win 1...Read More

Customer experience is viewed as a significant piece of the overall customer loyalty puzzle. Loyalty marketers understand this point all too well. The challenge, though, can be executing and delivering on this promise to customers. Loyalty360...Read More

Rebuilding trust and expanding brand loyalty are two priorities for Wells Fargo. At the end of August, Wells Fargo completed an expanded third-party review of retail banking accounts covering 165 million accounts over a nearly eight-year period. ...Read More

Nutrisystem CMO Keira Krausz referred to it as “content suspicion” when she spoke to Loyalty360 about how customers are changing. “For years, consumers have been bombarded with information,” Krausz explained. “Lately...Read More

Loyalty360 talked to Julie Bustos, senior vice president of Technology Services at The Lacek Group, about how loyalty marketers can grow customer value and increase customer marketing performance through enhanced relevance and expanded reach.How...Read More

Amazon has always been innovative, to say the least, and its latest initiative caters to teenagers. Amazon introduced a convenient way for teenagers 13 through 17 years old to shop on Amazon with their own login. For the first time, teens can...Read More

Officials at Boston-based B.Good, which has 54 restaurants (including Canada and Switzerland) in MA, CT, R.I., N.Y., Maine, N.H., VT, N.J., N.C. VA., and PA, with plans to open 10-15 new restaurants before the end of the year, take pride in their...Read More