Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Can Handwritten Notes Drive Customer Loyalty?

  • September 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Making emotional connections are more important than ever for brands to acquire and retain customer loyalty. But can handwritten notes resonate with customers and have a far-reaching impact in this day and age? Loyalty360 will host a webinar...Read More

Clarity of Message Biggest Challenge in Creating Measurable Customer Experiences

  • September 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

There are numerous challenges surrounding the creation of measurable experiences that drive customer loyalty. Loyalty360 talked to Bruce Lilly, lead copywriter for The Draw Shop, to get his thoughts on this issue and many others tied to customer...Read More

A Vision of Memorable Customer Experience at Restoration Hardware

  • September 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Restoration Hardware CEO Gary Friedman has targeted strategies to enhance the customer experience.While 2016 was a year of transformation and transition, 2017 “will be a year of execution, architecture, and cash flow at RH,” Friedman...Read More

Associated Bank Set to Kick off Memorable CX Via Green Bay Packers

  • September 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Associated Bank has been the bank of the Green Bay Packers for nearly 100 years. The 2017 NFL regular season kicks off tonight as the defending Super Bowl Champion New England Patriots host the Kansas City Chiefs, and Associated Bank wants to...Read More

Customer Engagement Potential from New Branded Credit Cards from United, Delta

  • September 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

With United Airlines and Delta Air Lines, each launching branded credit cards with no annual fees this week (United Wednesday and Delta today), consumers might want to know which one provides more value and is more engaging?Brian Karimzad...Read More

Shopping Festival Shines Light on Walmart Customer Engagement in China

  • September 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Last month’s Walmart-JD Omni-Channel Shopping Festival set records as the day’s combined transaction volume for Walmart’s e-commerce channels on JD.com were 13 times the previous 24-hour sales record, and Walmart physical stores...Read More

Declining Customer Satisfaction Numbers Related to Pharmacies

  • September 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Historically, pharmacies have seen very positive results when it comes to customer satisfaction and customer engagement, but a new study shows a declining pattern.According to the J.D. Power 2017 U.S. Pharmacy Study, decreases in satisfaction with...Read More

Customer Engagement Best Recipe for Success at Church’s Chicken

  • September 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Listening to and engaging with its customers are crucial elements at Church’s Chicken.As part of its strategic realignment to ignite system-wide growth, Church’s Chicken recently announced the $5 Real Big Deal, a customized meal...Read More

Lands’ End Focuses on Customer-centricity to Ignite Brand Loyalty

  • September 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

A year ago at this time, Lands’ End was struggling and former CEO Federica Marchionni was close to her resignation. The company numbers weren’t trending well and the iconic brand was searching for answers. Fast forward to September...Read More

Hibbett Sports Leverages Voice of the Customer, Store Associates for Redesigned Loyalty Program

  • September 04 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Sarah Sharp-Wangaard, vice president of marketing at Hibbett Sporting Goods, told Loyalty360 that officials at Hibbett Sports, a sporting goods retailer founded in 1945 in Birmingham, Alabama, realized their loyalty program needed a refresh. But,...Read More

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