Loyalty360 Member Profile

Mark Parker, CEO of global icon Nike, learned three key customer-related themes that emerged during the company’s fiscal year. “As I reflect on the year and what the consumer is telling us, three insights stand out,” Parker said...Read More

What better day than today to look at a list of the most Patriotic brands in the U.S.? According to the 15th annual Brand Keys survey of American brands, believability and authenticity are the keys to emotional customer engagement. The more...Read More

Different brands hold different views on the customer journey and its impact on brand loyalty. At Hilton, the customer journey is the highest priority that touches every facet of the overall customer experience. While this year certainly has been...Read More

Social media is an interesting topic among loyalty marketers. Some leverage it more heavily than others, and at Preferred Hotels, social media is high on the list of priorities for customer engagement.   “Social media is a great tool...Read More

Scott Hays, senior vice president, product marketing, Epicor Software Corporation, believes that the latest version of Epicor ERP−which extends manufacturing leadership with the launch of powerful cloud-based analytics and global electronic...Read More

Demos Parneros might be the fifth CEO at Barnes & Noble in the past four years, but he is optimistic about the company’s future as it relates to brand loyalty. Parneros was named CEO in April when he was promoted from Chief Operating...Read More

At the beginning of Thursday’s Loyalty360 webinar titled, “The Battle For Love & Loyalty—Key Findings From The Loyalty Report 2017,” which was presented by Bond Brand Loyalty, Scott Robinson, vice president design &...Read More

In the wake of last week’s eye-opening deal where Amazon acquired Whole Foods in an all-cash transaction valued at approximately $13.7 billion, Whole Foods CEO John Mackey is over the moon with anticipation of what the future holds from...Read More

Starting in 2010, a new generation of millennials became the largest group of consumers for fast-food and fast-casual restaurant businesses. All market players, including Pizza Hut, started to focus heavily on building their customer loyalty and...Read More

That is one of the questions Loyalty360 posed to Carlos Dunlap-Beard, vice president, loyalty solutions, Snipp.So much attention is given to customer loyalty and B2C programs, but how is customer loyalty shaping the success of B2B programs?Dunlap...Read More