Lands’ End Focuses on Customer-centricity to Ignite Brand Loyalty
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A year ago at this time, Lands’ End was struggling and former CEO Federica Marchionni was close to her resignation. The company numbers weren’t trending well and the iconic brand was searching for answers. Fast forward to September 2017, armed with new CEO Joseph Griffith, the brand recorded second-quarter numbers of $302.2 million, compared to $292.0 million in the second quarter last year; direct segment net revenue increased 5.5 percent, to $259.9 million; and same-store sales for the quarter rose 3.8 percent. When ....

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