Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Whole Foods Poised to Deliver Differentiated Value Proposition Via New Loyalty Program

  • August 10 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

While Whole Foods isn’t scheduled to roll out a national loyalty program until sometime in 2017, it appears it’s on its way to a splendid proposition. Whole Foods, the Austin, TX-based organic grocer, first tested the loyalty program...Read More

Global Hotel Alliance Closely Monitors Email Customer Engagement Metrics

  • August 09 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Customer loyalty metrics are great, but brands must stay on top of them to fully understand and leverage them properly to enhance future communications. Enter Global Hotel Alliance. Global Hotel Alliance is always in tune with its loyalty...Read More

SessionM’s Customer-centric Approach Brings Enhanced Customer Experience

  • August 09 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

SessionM, a pioneer in real-time personalization and loyalty technology, and Bottle Rocket, a leading mobile strategy, design, and development company (which is part of the Ogilvy & Mather and WPP network of global agencies), recently...Read More

Do Brands Explain Loyalty Programs to Address Relationship Expectations?

  • August 09 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

As loyalty programs have become an increasingly important part of companies’ customer retention strategies, the threat of loyalty fraud has risen, according to Bret Hydorn, VP of Marketing at CyberSource. According to RFi Group, an...Read More

Customer Loyalty Metrics Should Have a Sense of Consumer Value

  • August 08 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Measuring customer loyalty can be a tricky proposition for some marketers, but, according to Tom Salutz, CEO of DataCo Solutions, these metrics must include a sense of value attached to a particular consumer.Loyalty360 caught up with Salutz to...Read More

Customer Engagement In a New Way for Jo-Ann Fabric and Craft Stores

  • August 08 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Attracting new customers, especially a new generation of shoppers, can be very difficult for any brand. As a result, Jo-Ann Fabric and Craft Stores has partnered with Ibotta, a leading mobile shopping app that pays consumers cash back on their...Read More

Raley’s New Health and Wellness Campaign Can Raise Already High Brand Loyalty Levels

  • August 05 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Raley’s Family of Fine Stores has held a strong bond with its customers for the past 81 years, as this family-owned company has garnered significant brand loyalty from various generations. In this day and age of complexity with so many food...Read More

Barnes & Noble Records Ultimate Customer Experience on “Vinyl Day”

  • August 05 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For anyone old enough to remember listening to vinyl records on old turntables, and vintage album collections, then Barnes & Noble has the perfect customer experience for you: Vinyl Day, which will be held on Aug. 13. As the nation’s...Read More

Changes to Loyalty Program Magnify Customer Experience at AMC Theatres

  • August 04 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Despite a disappointing fiscal performance in the second quarter, AMC Theatres CEO Adam Aron is confident the company will hit its successful stride once again due, in large part, to strategic changes made in the AMC Stubs loyalty program. AMC...Read More

CX is a Key Differentiator at Newegg

  • August 04 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Newegg, one of the top tech-focused e-retailers in North America, strives on a daily basis to take its customer experience levels to higher levels. Providing a unique customer experience through heightened customer engagement methods is a priority...Read More

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