Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Report Focuses on Shifting Customer Loyalty Market in Canada

  • December 11 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Customer loyalty in Canada is shifting, according to a new report from Eagle Eye, that highlights key opportunities for retailers such as data, personalization, and mobile. The report is set against the backdrop of a shifting loyalty market in...Read More

Personalization Sets Jewlr.com Apart and Builds Brand Loyalty

  • December 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Jewlr.com is an online destination for fine jewelry that is completely customizable. Using the latest advancements in manufacturing and web technology, Jewlr’s online system gives its customers the unique ability to create and visualize...Read More

Good Service Turns Customers Into Loyal Brand Advocates

  • December 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Customer service is an integral piece of the brand loyalty puzzle. If not executed properly and in a seamless fashion, it’s often the first thing consumers point to in a negative customer experience. But, according to a new report from the...Read More

Compelling Reasons Why Companies Should Invest in Customer Loyalty

  • December 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Investing in customer loyalty is a must-have, and effective loyalty programs have proven to be key differentiators for their respective brands. A new infographic from Fieldboom cites 20 compelling reasons why companies should double down on their...Read More

El Pollo Loco Seeks Greater Customer Engagement Through Partnership

  • December 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at El Pollo Loco, the nation’s leading fire-grilled chicken chain, want to take their customer engagement level to new heights through a strategic partnership with Ansira. Through the partnership, Ansira will support El Pollo Loco...Read More

How to Make Your Holiday Emails Stand Out and Drive Optimal Customer Engagement

  • December 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty marketers always want their emails to stand out, but during the all-important holiday season, they take on extra meaning and potential impact. What can loyalty marketers do to ensure their holiday email communications are relevant and...Read More

Emotional Customer Engagement Holds Strongest Impact on Customer Loyalty

  • December 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

At Loyalty360, we talk to brands often about the importance of emotional customer engagement and the crucial role that plays in earning long-term customer loyalty. Emotional customer engagement is the ultimate payoff for loyalty marketers. A new...Read More

7-Eleven’s Customer Experience Goal: Every Interaction is Valuable and Delightful

  • December 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at 7-Eleven pride themselves on their ongoing efforts around innovation. One recent example of that is when the company revamped its 7Rewards loyalty program. Loyalty360 talked to Tarang Sethia, Senior Director of CRM & Loyalty at 7...Read More

An Exceptional Customer Experience Directly Translates to Brand Loyalty

  • December 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Customer experience is a pivotal differentiator for loyalty marketers. Making that customer experience memorable time and time again breeds brand advocates. But, creating those memorable and exceptional customer experiences isn’t always...Read More

McDonald’s Attempts to Snare More Customer Loyalty Via Revamped Dollar Menu

  • December 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

McDonald’s has made significant strides since Steve Easterbrook took over in 2015. Earlier this year, Easterbrook said: “We’re building a better McDonald’s and winning back customers with great-tasting food, compelling...Read More

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