Officials at El Pollo Loco, the nation’s leading fire-grilled chicken chain, want to take their customer engagement level to new heights through a strategic partnership with Ansira.
Through the partnership, Ansira will support El Pollo Loco, including the latter’s Loco Rewards loyalty program, by leveraging ongoing data to improve customer insights, individual customer engagement, and ultimately drive increased profits.
Ansira uses big data to deliver market intelligence for its customers. Using aggregated data, the....