Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


Customer Journey Maintains Brand Loyalty at Penn Station Subs

  • June 02 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Penn Station Subs president Craig Dunaway is confident that, once people try one of his company’s subs, they will become loyal customers. What’s more, Dunaway said that the customer journey is a critical part of the company’s...Read More

Red Robin Stages Unique Customer Engagement Campaign on Newborn Babies

  • June 02 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Red Robin Gourmet Burgers held a very unique customer engagement campaign during May that focused on newborn babies. During the month of May, National Burger Month, Red Robin celebrated the newest burger enthusiasts across America in the &ldquo...Read More

Consistently Positive Customer Experiences Breed Customer Loyalty

  • June 02 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Julie Pukas, head of U.S. Bankcard and Merchant Services at TD Bank, believes that the customer experience is such an integral piece of the customer loyalty puzzle−one that loyalty marketers have to embrace every day. TD Bank released a new...Read More

Did Stride Rite Make the Right Call to End Its Loyalty Program?

  • June 01 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Stride Rite officials have announced they are ending their Stride Rite Rewards loyalty program, which launched in November 2012. In an email to program members, company officials delivered the following message: “Thanks for your loyalty...Read More

Carlson Rezidor Hotel Group Adds Excitement to Its Loyalty Program

  • June 01 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Club Carlson, the global rewards program from Carlson Rezidor Hotel Group, which includes more than 1,000 Quorvus Collection, Radisson Blu, Radisson , Radisson RED, Park Plaza , Park Inn by Radisson, and Country Inns & Suites By Carlson hotels...Read More

Loyalty Program a Key Customer Trust Point for Abercrombie & Fitch

  • June 01 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Although Abercrombie & Fitch is characterized as a work in progress, CEO Fran Horowitz believes that customer loyalty is at the heart of the company’s future. “We leverage customer insights from our loyalty program and in-store...Read More

Whole Foods Plans to Target Most Loyal Customers to Tailor the Customer Experience

  • February 10 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

In its quest to set a new strategic direction that will deliver improved performance, magnified customer loyalty, and great brand advocacy, Whole Foods is ready to cater to its best customers. Whole Foods CEO John P. Mackey said this week that...Read More

Dunkin’ Donuts Hasn’t Unleashed Full Potential of Its Impressive Customer Loyalty

  • February 10 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty360 tracks the ongoing outstanding performance of Dunkin’ Donuts as it relates to customer loyalty, customer engagement, customer experience, and innovative technology. Dunkin’ Donuts’ DD Perks loyalty program, which...Read More

Tracking Customer Loyalty Metrics Looms a Challenge for Online Communities

  • February 10 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Online communities comprise potentially valuable real estate in the world of loyalty marketing because they allow members to share information and exchange ideas over multiple digital media and devices. From a marketing perspective, they can...Read More

Iron Tribe Looks Toward Integration of Customer Loyalty Points Into App

  • February 09 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Corbitt Chandler, vice president of marketing at Iron Tribe Fitness, admits that the company’s customer experience and customer loyalty initiatives are rudimentary at best. “That doesn’t mean this isn’t an initiative that...Read More

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