Loyalty360 Member Profile

As fiscal matters continue to permeate Sears Holdings Corporation−its third-quarter sales of $3.7 billion were significantly less than the $5 billion in the same period a year ago−company officials hope they can build on the success of...Read More

Customer reviews can play a major role in a loyalty marketer’s long-term engagement initiatives that can, ultimately, lead to brand loyalty. But, for loyalty marketers, making those customer reviews magically appear poses a foreboding task. ...Read More

Innovation and Hilton Worldwide have become almost synonymous, with company officials always pushing the envelope when it comes to technological advancements that magnify the customer experience. Keeping with that theme, Hilton announced plans to...Read More

For Home Depot CEO Craig Menear, it’s all about the customer experience. Or, shall we say, the One Home Depot Experience. “Our customers no longer think of us in terms of separate channels,” Menear said during the 2017 Investor...Read More

Many loyalty marketers believe that customer experience is the key differentiator that can raise the bar on their respective brands in the most compelling and successful way. They are always on the lookout for better ways to enhance the customer...Read More

Back in October, Rite Aid CEO John Standley called the company’s wellness+ loyalty program a key differentiator. “Our wellness store format has resonated with customers as these stores continue to outperform the rest of the chain in...Read More

Officials at Citizens Bank, which has about 1,200 branches in 11 states in the New England, Mid-Atlantic, and Midwest regions, wanted to find a way to engage with customers in a more effective and relevant way since they had seen a shift toward...Read More

Before Chico’s recently launched www.chicosofftherack.com, a new e-commerce site, featuring the beautiful prints and bold colors the brand is known for, company officials didn’t have to conduct any surveys or focus groups. “We...Read More

Christmas is the most special time of year for many people, and it’s extra special to officials at C Spire, the Mississippi-based diversified telecommunications and technology services firm. For the second straight year, C Spire conducted...Read More

There are varying strategies attached to loyalty program performance, but some tactics should be universal to ensure long-term success and growth. Loyalty360 talked to Michela Baxter, Senior Director of Loyalty at HelloWorld, about this...Read More