Loyalty360 Member Profile

There has been much written and discussed about martech (marketing technology), and now, a new report from Forrester Research, “Kick-Start Your AdTech/Martech Convergence,” examines what loyalty marketers need to consider to make this...Read More

Brands seek benefits that help inform their long-term decisions when surveying their customers. Receiving feedback, after carefully listening to customers, goes a long way toward customer engagement and attaining brand loyalty. Just ask The North...Read More

McDonald’s has spent the past two years transforming its business, making it more customer-friendly and flexible to meet today’s digital demands from consumers. CFO Kevin Ozan talked about how the company is transforming and making...Read More

Attracting and retaining small business owners can be a difficult task for financial institutions in their quest for customer loyalty. A new report from ath Power Consulting examines, among other things, small business digital banking usage...Read More

What do you get when you form a partnership between the world’s top-ranked hotel and casino loyalty programs, respectively? A potently powerful fusion of two loyalty programs that reward millions of customers.Wyndham Rewards, U.S. News &...Read More

Officials at American Girl sought to reward their loyal customers for their engagement with the brand, as well as boost retention. Enter the American Girl Rewards loyalty program. Jenifer Warrell, senior director of marketing, American Girl...Read More

Walmart CEO Doug McMillon is always very cognizant of the importance of customer experience and offering the tools for consumers to interact seamlessly. Embracing technology to empower associates and improving the customer experience are the two...Read More

Effective Jan. 1, 2018, American Express will be the exclusive issuer of Hilton Honors credit cards in the United States−something that is viewed as a major win for American Express and a possible customer loyalty enhancer for Hilton. The...Read More

One quote that was offered during Friday’s Loyalty360 webinar, “How Can AI Help Marketers Customer Insight Challenges,” presented by Manthan, was from Global Bank: “We are drowning in data and starving for insight.&rdquo...Read More

Loyalty marketers mine customer data, searching for unique insights that can be used to tailor a personalized customer experience. Executing that on a consistent and seamless basis can be quite difficult for many loyalty marketers. Loyalty360...Read More