Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


1-800-FLOWERS Leads Customer Engagement Charge with Facebook Messenger Bot

  • April 13 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

In an innovative move, 1-800-FLOWERS.COM is expanding their customer experience presence to Facebook Messenger. On the heels of the social media giant’s announcement at its F8 Developer Conference that “chatbots” are coming to...Read More

More Small Businesses Using Mobile Apps for Customer Engagement

  • April 13 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

For customers, having their favorite brands available in mobile app form may seem like a given. The portable convenience and exclusive features that come from a well-designed app are valuable tools in building customer engagement and staying top...Read More

Marriott CEO Sends Letter to Loyalty Program Members

  • April 12 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Marriott International CEO Arne Sorenson sent a letter to the company’s loyalty program members last week in light of the merger with Starwood Hotels and Resorts. Sorenson’s letter was titled, “One Step Closer to More Choices...Read More

First-class Service Drives Value, Brand Loyalty at CarMax

  • April 12 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

For nearly a quarter century, CarMax has satisfied its customers with excellent service and offered value that has instilled brand loyalty. “It’s an exciting time for CarMax,” CarMax President Bill Nash said during the April 7...Read More

Guess CEO Outlines Strategic Plan to Expand Brand Loyalty

  • April 12 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Victor Herrero has been CEO for Guess for the past nine months and he outlined some strategic plans to expand the brand’s customer loyalty in the next three years. Herrero’s plans came during last month’s fourth-quarter earnings...Read More

Denver Retailer Improves CX Through dotmailer Partnership

  • April 12 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

As brands continue to leverage new technologies in an effort to engage customers across multiple channels, Denver-based Store of Lingerie (SOL) is following suit with the recent announcement of a partnership with dotmailer. The collaboration seeks...Read More

Albertsons Launches Just for U Digital Loyalty Program in Its Southern Division

  • April 11 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Albertsons, which acquired Safeway Inc. for $9.2 billion in January 2015, recently launched the highly successful Just for U digital loyalty program that was introduced by Safeway in 2011. Albertsons launched the Just for U program at...Read More

Ruby Tuesday Targets Women, Families to Enhance Customer Engagement

  • April 11 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

On the heels of a difficult third quarter, which was negatively impacted by some bad weather in the Southeast and up the East Coast, officials at Ruby Tuesday said during their April 7 earnings conference call that they plan to focus on the...Read More

Companies Seek to Obtain Full Grasp on Customer Experience by 2020

  • April 11 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

Focus on customer experience processes is growing at a rapid pace, and companies see the trend continuing in coming years. This, according to a study from Marketo and The Economist Intelligence Unit that explores how companies view the growth of...Read More

Wireless Providers Need to Listen to Customers to Gain Brand Loyalty

  • April 11 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Digital customer engagement is such a critical piece of the customer loyalty puzzle for marketers today. But, if customers aren’t happy with their wireless providers, brand loyalty goes out the window. According to the 2016 Accenture...Read More

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