Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


DataCandy Earns Recognition for Loyalty Program Work with Small, Mid-scale Companies

  • September 11 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

DataCandy was named among ‘end-to-end loyalty solution example vendors addressing the broadest spectrum of loyalty-specific needs for small and midsize organizations’ in a new report released by Forrester Research titled, Vendor...Read More

Customer Loyalty Fits Perfectly at Rack Room Shoes

  • September 11 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Customer loyalty is leveraged in various ways by many different brands. At Rack Room Shoes, customer loyalty is used in a variety of ways to strengthen consumer relationships and to build brand loyalty.Aimia is Rack Room Shoes’ loyalty...Read More

Raley’s Shelf Tag Program Targets Healthier Choices, Increased Customer Engagement

  • September 11 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

According to Nielsen data, nearly 60 percent of grocery shoppers don’t fully understand nutrition facts on product packaging. Since recognizing ingredients ranks first among consumers in terms of what influences their decisions to purchase...Read More

Can Handwritten Notes Drive Customer Loyalty?

  • September 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Making emotional connections are more important than ever for brands to acquire and retain customer loyalty. But can handwritten notes resonate with customers and have a far-reaching impact in this day and age? Loyalty360 will host a webinar...Read More

Clarity of Message Biggest Challenge in Creating Measurable Customer Experiences

  • September 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

There are numerous challenges surrounding the creation of measurable experiences that drive customer loyalty. Loyalty360 talked to Bruce Lilly, lead copywriter for The Draw Shop, to get his thoughts on this issue and many others tied to customer...Read More

A Vision of Memorable Customer Experience at Restoration Hardware

  • September 08 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Restoration Hardware CEO Gary Friedman has targeted strategies to enhance the customer experience.While 2016 was a year of transformation and transition, 2017 “will be a year of execution, architecture, and cash flow at RH,” Friedman...Read More

Associated Bank Set to Kick off Memorable CX Via Green Bay Packers

  • September 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Associated Bank has been the bank of the Green Bay Packers for nearly 100 years. The 2017 NFL regular season kicks off tonight as the defending Super Bowl Champion New England Patriots host the Kansas City Chiefs, and Associated Bank wants to...Read More

Customer Engagement Potential from New Branded Credit Cards from United, Delta

  • September 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

With United Airlines and Delta Air Lines, each launching branded credit cards with no annual fees this week (United Wednesday and Delta today), consumers might want to know which one provides more value and is more engaging?Brian Karimzad...Read More

Shopping Festival Shines Light on Walmart Customer Engagement in China

  • September 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Last month’s Walmart-JD Omni-Channel Shopping Festival set records as the day’s combined transaction volume for Walmart’s e-commerce channels on JD.com were 13 times the previous 24-hour sales record, and Walmart physical stores...Read More

Declining Customer Satisfaction Numbers Related to Pharmacies

  • September 06 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Historically, pharmacies have seen very positive results when it comes to customer satisfaction and customer engagement, but a new study shows a declining pattern.According to the J.D. Power 2017 U.S. Pharmacy Study, decreases in satisfaction with...Read More

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