Luke Russell

Job Title: Project Director

Company: AIMIA

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Email: luke.russell@aimia.com

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Articles with Luke Russell


CIBC Touts Customer Engagement Impact of Messaging for Facebook Messenger

  • April 21 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at CIBC (Canadian Imperial Bank of Commerce) always are seeking new ways to augment the customer experience through technology, and they believe that extending virtual agents to Facebook Messaging makes sense. Messaging for Facebook...Read More

Customer Loyalty Walks Hand-in-Hand with Discover Financial Services

  • April 21 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Any marketer would love to wear the proverbial crown of customer loyalty king in its respective industry for one year. This estimable honor was bestowed on Discover Financial Services recently for the 20th consecutive year. During the company...Read More

Study: Banking Customer Loyalty Fades

  • April 21 2016
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Target and Walmart already have more than their fair share of customer loyalty. And if either company ever offered banking options, that customer loyalty could soar. According to a new study from NTT Data, 47% of U.S. consumers would consider...Read More

Mother's Day Shopping Moving Away from Department Stores, Online Customer Experience Unchanged

  • April 19 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

Mother’s Day is quickly approaching (May 8th, consider this your reminder!), and according to customer loyalty consulting agency Brand Keys, the gifts will be even more plentiful than last year. A survey by the company has found a 6...Read More

Memorable Customer Experiences are the Heart and Soul of IHG’s “Share Forever”

  • April 18 2016
  • Resource: Daily News
  • James M. Loy, Loyalty360

Strong bonds of loyalty and enduing relationships among family and friends go hand in hand. Most people enjoy sharing memorable experiences with those closest to them, and through a unique customer engagement initiative, InterContinental Hotels...Read More

Frost & Sullivan Recognizes Leaders in Customer Experience

  • April 18 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

As an acknowledgement to the growing importance of customer service as a driver of brand loyalty, Frost & Sullivan has announced the 2016 Customer Service Excellence Recognition program. The program is designed as a way to bring attention to...Read More

Tom+Chee Launches Loyalty Program within New Mobile App

  • April 15 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

Tom+Chee is not a typical sandwich shop: the Cincinnati-based chain offers a variety of twists on classic grilled cheese, and is now setting its sights on the mobile app space. The brand launched its app earlier this week in recognition of...Read More

Caesars Loyalty Program Extends to Atlantis

  • April 15 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

The glitz and glamor of Las Vegas is coming to the tropical setting of the Bahamas thanks to an enormous alliance between two hospitality and entertainment powerhouses. Atlantis, a Bahamas resort, is partnering with Caesars entertainment to...Read More

Virgin America Partners with Starwood to Link Loyalty Programs

  • April 14 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

In their continued quest to encourage customer loyalty in unique and innovative ways, Virgin America announced on Wednesday that it’s partnering with Starwood Hotels & Resorts in a collaboration that will see loyalty members of both...Read More

Dunkin’ Donuts Offers Bonus Points for New Members of Loyalty Program

  • April 14 2016
  • Resource: Daily News
  • Steve Taggart, Loyalty360

Building on an already stellar loyalty program, Dunkin’ Donuts is giving new members even more incentive to join in and engage with the brand’s DD Perks Rewards program.   From April 14-21, new enrollees to the program can use...Read More

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