Loyalty360 Member Profile

Ingrid Lindberg, a veteran customer experience leader, was named president of Kobie Marketing in June. Kobie Marketing, a global leader in loyalty and rewards initiatives design, management, and consulting, hired Lindberg because of her extensive...Read More

GNC Holdings CEO Robert Moran realizes that the company made an incredibly bold move at the end of 2016, launching One New GNC that represents a fundamental change in its business model. GNC closed every one of its stores on Dec. 28, 2016, and...Read More

At Farmers Insurance, officials are most proud of their continued efforts to create a truly differentiated experience for their customers−one that keeps the personal agent and customer relationships Farmers is known for and adds the benefits...Read More

Lisa Celebre, vice president store operations at The Bon-Ton Stores, told Loyalty360 that simplifying the process was one of the reasons the company partnered with Zebra Technologies Corporation, a market leader in mobile computers, scanners, and...Read More

Strategy and execution must be aligned for loyalty programs to achieve optimal results, but not all companies are equally committed to both these ideologies. For loyalty programs to be successful, three key elements need to be in place: They...Read More

Digital and mobile customer engagement has long been a driving force for customer loyalty at Starbucks. The company has invested in these critical pieces of the customer loyalty puzzle for many years now and CEO Kevin Johnson is confident that the...Read More

Bond Brand Loyalty will be able to enhance its customer engagement experiences through a new partnership with RedPoint Global, a leading provider of data management and customer engagement technology. The partnership will provide a unique...Read More

Last week AMC Theatres celebrated the one-year anniversary of the relaunch of its AMC Stubs loyalty program, which now boasts more than nine million AMC Stubs member households, more than tripling its membership during the past year. AMC launched...Read More

Loyalty marketers are always seeking more insights to leverage to magnify the customer experience and customer loyalty levels. They might be able to find some insights in this department from a new Australian customer loyalty research report...Read More

Bill Termini, vice president of sales, Harco Incentives, believes that customer loyalty is driven by three primary merchandising trends. Loyalty360 caught up with Termini to find out more about these trends, among others.Can you talk about the...Read More