Loyalty360 Member Profile

For eBags, the industry-leading e-tailer and travel gear expert, back-to-school is a vitally important season. Ebags officials work with popular YouTubers and bloggers to showcase the most popular backpacks for the 2017 back-to-school season. The...Read More

When Red Robin Gourmet Burgers CEO Denny Marie Post saw the company enter negative territory on both sales and traffic during the fourth quarter of 2015, officials set out to understand what was driving the decline by doing research with their...Read More

Creating brand alignment can be a challenge for loyalty marketers, but the potential benefits are highly attractive. Marc Rashba, vice president, Sony Pictures Entertainment, spoke with Loyalty360 about how his company views the current customer...Read More

The ubiquity of social media makes it an attractive tool for loyalty marketers, yet this burgeoning topic poses many questions about its potential fiscal impact and its ability to drive meaningful customer engagement. That compelling theme was...Read More

DSW, a leading branded footwear and accessories retailer, recently announced the company will be giving back to the community once again through its Shoe Lovers Care Leave Your Mark program.  DSW associates nominated eight family...Read More

In the ongoing quest for personalization, with an emphasis on digital and mobile advertising, retailers and brands should not outpace the interests and shopping habits of their core customers, according to a new study from InStream. Foremost...Read More

Customer experience is a matter of the utmost significance. At Nutrisystem, a good and memorable customer experience lays the foundation for future brand advocacy. Nutrisystem’s goals are to support its customers on their weight loss...Read More

Officials at children’s fashion brand Zutano wanted to thank their loyal customers in a special way. With Zutano’s new loyalty program, customers can now earn rewards points by referring a friend, following Zutano on their social...Read More

In June Red Lion Hotels Corporation officials launched the RLH Magazine−a full-color, quarterly publication for the company’s hotel owners, corporate associates, and prospects−to significantly enhance the customer experience...Read More

What is the biggest opportunity for loyalty marketers today? According to a new Forrester Consulting study, commissioned by Marchex, customers who call a business are more valuable prospects for that business than those who don’t. The...Read More