Loyalty360 Member Profile

The customer journey can be a tricky thing for loyalty marketers to navigate effectively. Knowing when and where to impact the customer engagement conversation is a crucial piece of the loyalty puzzle. To gain further perspective on this and...Read More

To honor its 20th anniversary, Build-A-Bear’s upgraded web platform serves as the backdrop for a reintroduction of its data-rich loyalty program called the Build-A-Bear Bonus Club. “We plan to use this backbone to systematically...Read More

When Buffalo Wild Wings launched its Blazin’ Rewards loyalty program nationwide in late June, company officials sought to offer a meaningful rewards experience to increase guest affinity and loyalty. Buffalo Wild Wings CEO Sally Smith, who...Read More

It’s always interesting to see how customer loyalty is viewed in other parts of the world. The Turkey-based Ketchup Agency recently released its Ketchup Loyalty Research 2017 and Altan Bulur, the company’s chief communications officer...Read More

A new comprehensive study by ZipLine, a provider of private-label debit mobile and card payments to the convenience store industry, reveals that consumers who join payment-powered loyalty programs spend more and their frequency levels are higher. ...Read More

Many have said that, since he took over as CEO in 2015, Steve Easterbook has reinvented McDonald’s. During that time, the company’s shares have soared 65 percent while its recent third quarter revealed highly impressive global comp...Read More

Ron Orgiefsky, managing director, emnos; and Todd Bida, director of business development, emnos, have some enlightening views about retail loyalty programs, their popularity and necessity.   Loyalty360 talked to Orgiefsky and Bida during a...Read More

Should marketers launch a loyalty program right away or take the pilot approach?  Loyalty360 will host a webinar titled, “To Pilot or Not to Pilot? That Is the Question,” on Tuesday, Oct. 31, 2017, at 1 p.m. EDT. The webinar will...Read More

Imagine Experience CEO Bill McCoy told Loyalty360 in July that eBay, the world’s largest online marketplace, “that really stands out from its competition by going the extra mile for its customers.”  CEO of eBay Devin Wenig...Read More

CrowdTwist Chief Customer Officer Emily Rudin recently hosted a webinar with Emily Collins, senior analyst at Forrester, titled, “How to Build Loyalty through Predictive Analytics and Personalization.” Loyalty360 talked to Rudin to...Read More